In the Netherlands, almost two thirds (63%) of customers checked if a webshop was safe by seeing if safe payment methods like PayPal and iDeal are offered, reports Trusted Shops. The survey, conducted among 1000 respondents in context to Safer Internet Day, reveals that 84% of the Dutch consumers only buy something on an online shop after checking if the webshop is safe. Only 30% checks the general terms and conditions.
According to Tim Heinen, Country Manager Benelux at Trusted Shops, this is not that remarkable. “Malicious webshops can look professional too. Before, terms and conditions were badly translated, full of spelling mistakes and consisted of very odd conditions. That rarely happens these days.”
Reviews can help a web shop become more trustworthy too. 55% of the Dutch respondents indicated that they checked reviews to see if they can trust a shop. 42% looks for contact details on the webshop and check if the webshop has a safe URL (https://). Finally, 38% of the respondents checked for a webshop quality mark on the shop. Heinen: “Seeing that consumers check reliability characteristics means that the consumer realises that not every webshop is sincere.” For smaller and new webshops, it means they have to meet safety expectations for their users.