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Customer Experience Planning Questions for a Brighter Future

Listen to this article There are times when it’s important to pause, calibrate, and plan for what’s next. The end of the calendar year is a great time for this, but there are others: The end of your fiscal year As you wrap one quarter and prepare for the next Before budgeting season Any time changes demand you assess and adjust your goals, strategy, and tactics In the customer experience consulting we do with clients, we...

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Customer Experience Lessons from 2020: Experts Chime In

We’re headed into the final weeks of one of the strangest years: A global pandemic shifted how we worked, socialized, interacted and communicated. Our needs changed to reflect these new realities. Parents juggled working from home with supporting their children’s education. Families dealt with loss and illness. And leaders had to navigate all these changes as they happened, in very real-time ways. There were real struggles and...

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Improving your Voice of the Customer listening posts? Ask these questions

Listen to this article Voice of the Customer (VoC) programs often start with a general plan on how to gather customer feedback. The plan typically includes suggestions for customer listening posts. Customer listening posts are specific tools, locations and mechanisms to gather customer feedback along specific touchpoints on the customer journey. Listening posts: Help us understand individual customer needs and experiences closer to...

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How to Turn Reactive Customer Experience into Proactive CX

Listen to this article Is Your Organization’s Customer Experience Proactive, or Reactive? Customer Experience is about designing the right experience, actively working to understand customer needs before they tell you, and supporting the backend processes and employees who deliver those experiences. That is oversimplifying customer experience, but for the sake of a definition, it works. And while leaders in organizations nod along...

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What Is Customer Experience?

Listen to this article Customer experience is not always easy to define. In the early days, it was often described as the perception the customer had of your brand. Others define it as the buyer’s journey. Some use the term customer experience interchangeably with customer service or customer success. Customer experience is about the end-to-end experience your customer has, with each touchpoint, interaction and experience with the...

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4 C’s of CX Culture: How Well is Your Company Doing?

Listen to this article What is a Customer-First Culture, and Why is It Important? There are plenty of noble reasons for wanting to create great customer experiences. Each interaction a customer has with your brand is an opportunity to make their day even the slightest bit brighter, which is as meaningful today as ever. It’s a fact that delivering a great customer experience makes brands’ bottom lines brighter, too. Great customer...

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How To Dispel CX Misconceptions & Miscommunication in Your Organization

Listen to this article What is Your Team Saying — And Hearing — When it Comes to CX? Customer experience is a broad, often misunderstood topic. To deliver consistent, positive experiences, you need consistent, positive communications. It’s difficult to change things for the better when there are pervasive falsehoods, fables and factually-questionable stories traveling throughout your organization. Do you know the customer...