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Dulux makes a meteor out of a meatball in latest ad campaign

MullenLowe London captures how Dulux paint eases that ‘end of the world’ feeling of stains hitting paint in their new spot for the EasyCare range MullenLowe London has launched a new campaign called Meteor for EasyCare, a stain-proof range from global paint brand, Dulux. The spot plays upon the ‘end of the world’ feeling you get when every day, oily stains threaten to ruin your walls. Cutting between a greasy meatball flying...

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Fastrack launches its latest campaign by Lowe Lintas

To build interest in their latest smart band offering, Reflex 3.0, Fastrack has launched a new campaign by Lowe Lintas Fastrack, an accessory retail brand in India, has launched its latest smart band offering, Reflex 3.0, armed with 10+ sport modes and a dual-tone band through which users can lift their fitness as well as style. To build interest in the new Fastrack Reflex 3.0, Lowe Lintas Bangalore has conceptualised an offbeat...

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Toyota premieres its latest short film, ‘The Dream’ featuring Bubba Wallace

Toyota encourages everyone to pursue their dream, no matter the challenge As NASCAR kicked off one of the biggest days of the season with the running of the 63rd Daytona 500, Toyota took a moment to encourage the youth of America to find their dream and pursue it. Automotive brand, Toyota Racing has unveiled a short film entitled, ‘The Dream.’ It tells the story of a young, African-American girl looking to achieve her dream of...

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Oikos announces grant programme to strengthen the fitness industry

Oikos commits 100% of February profits from the sale of new Pro Product Line to fitness PROs and independent gyms to support the fitness community The past year has tested the strength of the fitness industry, which lost more than 480,000 jobs due to the pandemic. Gyms are closing and the fitness pros that help us flex our ugliest #PROFACES – that ugly game face we all make when maxing out on the weight floor or on the field – are...

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Miller Lite announces “Ridiculously Long Calorie-Burning URL”

Miller Lite is reminding drinkers that more taste is worth one extra calorie, and burning that extra calorie is as easy as typing in a really long URL Miller Lite is responding to Michelob Ultra’s Big Game ad by releasing a campaign of its own featuring an 836-character URL proven to burn the single calorie difference between Miller Lite’s 96 calories and Michelob Ultra’s 95 calories. Yes, burning one calorie is as simple as...

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Old Spice encourages guys to smell ready for anything in 2021

Old Spice encourages guys to smell new possibilities, realise the true potential within, and manifest their own greatness in 2021 Old Spice unveils the new “Smell Ready for Anything” campaign featuring a series of ads highlighting transformative moments to encourage guys to smell new possibilities, realise the true potential within, and manifest their own greatness in 2021. With more than 80 years empowering guys to feel confident...

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Pepsi kicks off Super Bowl LV with new spot featuring The Weeknd

Along with its latest spot with The Weeknd, Pepsi launches a digital fan portal The Pepsi Super Bowl Halftime Show is one of the most talked-about moments in music and entertainment in the United States. With more than 100 million viewers tuning in for the spectacle and millions of fans abuzz on social in recent years, a performance this powerful cannot be contained to just one night. With boundary-bending artist and international...