advertising

Is Your Brand Meaningfully Different?

As marketing professionals, we’d like to share a quick lesson in one of the fundamentals of marketing having to do with relevance, what...

I Spent 30 Days Analyzing Airbnb’s Marketing, Here’s What I Learned

Get smarter at understanding what makes ads effective.Illustration by Jano...

Bettering Ads With UX design

It’s time for companies to include UX designers in their ads campaignPhoto by Gil Ribeiro on UnsplashAds are becoming more and more...

6 Fundamentals for Success as a Media Buyer

The ad buying and digital marketing industries have changed a lot in recent...

How to use SEO and ads to scale your creative business

Launch a new lead magnet. Post on Instagram. Send your weekly newsletter. The...

Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? “Facebook doesn’t work for my business.” If...

My 7 Most Miserable Facebook Ad Mistakes Building A $9000/Month Side Business

Learning from my mistakes could save you thousands.Photo by Andrea Bertozzini on UnsplashI remember a particularly miserable evening in my life when I closed my eyes to scrape together the courage to open my Facebook...

5 Video Production Tips for a Successful Shoot

If you’re starting to shoot marketing videos or you’re an eCommerce seller looking to branch out into new advertising channels, there’s usually a steep learning curve as you master the technical components and match them to your creative vision. With that in mind, we’ve collected a few video production tips that you use to prepare for your video shoot to make things run a lot smoother on the day. 1. Make a Shot List Creating...

AdScale Review (May 2022): Everything You Need to Know

Are you looking for a cloud-based marketing automation solution for your business? Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? Keep reading if you're nodding your...

The 10 Books That Made Me a Marketer

And why I would recommend you read themPhoto by Seven Shooter on UnsplashI’ve been involved in marketing for a while now. And while I never went to school for it, I call myself a marketer even when taking jobs that...

AdLeaks News Roundup - May 16, 2022

Thanks for reading the AdLeaks News Roundup! Yeehaw!! (...too much? Yeah, that was probably too much.) Anyway, here are some news stories that caught our eye last week. Maybe you’ve seen them already, maybe you...

Influencers want Instagram to take action as fake accounts impersonate them to scam their followers

Fake accounts have plagued finance influencers on Instagram.Rafael Henrique/SOPA Images/LightRocket via Getty Images Finance influencers say that fake accounts impersonating them are rampant on Instagram. Scammers are...

5 Tips to Boost Your eCommerce AOV with Emails

If you run or work with an eCommerce brand, the challenges never stop. Maybe you want to increase customer retention, but your marketing budget is already dedicated to acquisition. Or you have a surplus of products that...

Scaling secrets: how to use influencer marketing to increase sales and reach

You fought tooth and nail to ‘make it’ as a creator. You overcame the initial challenge of getting your biz off the ground, but now you face a new dilemma: scaling. Ask anyone how to scale a business, and you’ll...

Metaverse Marketing Isn’t As Far Away As You Think

Some people have been calling Mark Zuckerberg’s focus on the metaverse as some kind of misplaced obession. But, actually, whatever you might think of the Zuck, he might have a point. And the proof is in the fact that...

New Ad Features Abound Across Platforms

The recent IAB NewFronts event highlighted a week of announcements as a variety of entertainment and social media platforms rolled out new ad features. Let’s take a look at what’s coming next for digital marketers — and how you can put these tools to good use! Amazon Virtual Product Placement Amazon announced a new “virtual product placement” option for ads at NewFronts, which allows advertisers to insert ads or items after...

ESPN+ debuts ‘McEnroe vs. McEnroe’ the first-ever tennis match between a real person and their virtual avatar

Premiering on ESPN+, Michelob Ultra, in collaboration with tech and production company Unit 9, presents “McEnroe vs. McEnroe,” the world’s first tennis match to feature a real person versus a virtual player —...

A Better Strategy for Media Buying with Hassan Bash [VIDEO]

The world is full of strategies for media buying. Here’s one for coaches and consultants that is simple AND it works. Hassan Bash is a DigitalMarketer Certified Partner and the owner of Bash Revenue. Since 2014 he’s been helping companies increase their revenue by crafting user-friendly marketing funnels. Here is Hassan’s simple 4-step process to get started with paid advertising. Step 1: Get to know your customer...