advertising

Snap Doubles Down On Small Business Ads In Pact With Newspaper Publisher Gannett

Snap is looking to target more small business advertisers via a newly-inked...

ChannelAdvisor Named Trusted Google International Growth Partner

New program designed to enhance leading e-commerce platform’s digital...

Cadbury Perk’s new campaign ft Alia Bhatt urges to ‘Take it Light’

Cadbury Perk launched a jocular campaign with Alia Bhatt; the digital film...

How to Market to South Asian Families: A session with Davina Rajoopillai

Cultural Strategy Consultant and Executive Producer at BADLANDS, Davina...

Once-in-a-Lifetime Advertising Opportunity for Brands to Pole-Position Themselves on a Disruptive Magnetizer to Attract New Clients Worldwide

Alumnus Lionel Conod launches Million Dollar Billboard, a vigorous...

Publisher IDG adopts LiveRamp’s authenticated traffic solution

Media technology company IDG has selected LiveRamp as its trusted partner to...

WPP appoints Dave Rolfe as Global Head of Production

As the Global Head of Production, WPP, Dave Rolfe will be responsible for executing a strategy that elevates the role of production in delivering creative capabilities across WPP. He will be based in Hogarth...

Advertisers prepare for Apple's changes

Good morning and welcome to Insider Advertising for March 5. I'm senior advertising reporter Lauren Johnson, and here's what's going on:First, our reporter Ashley Rodriguez is hosting an hour-long chat with execs from...

Google is policing itself on privacy because it knows it has to

Most people have known for years that technology giants like Facebook and Google make a ton of money by knowing exactly what people do online and selling that knowledge to advertisers. The advertisers, in turn, get...

How to successfully dance the creator-brand tango

Ashwin Ramasamy Contributor Ashwin Ramasamy is the co-founder of PipeCandy, an online merchant graph company that discovers and analyzes business and consumer perception metrics about D2C brands and...

Self Service Advertising – Walmart, Hulu – Chasing Small Businesses

If you’re thinking about exploring other ad platforms beyond Facebook and Google, you have more options now than ever. With their self-service advertising tools, new players like Hulu and Walmart are trying to lure...

Google makes a big commitment in its pivot to privacy: what marketers need to know

Editorial credit: BigTunaOnline / Shutterstock.com Google is not going to create alternate identifiers to replace third-party cookies According to David Tempkin, Google’s Director of Product Management for Ads Privacy...

Influencers react to an Instagram test that removed public 'like' counts

Instagram. Photothek/Getty Images Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the...

Aashish Chopra on how NOT to create content

The author of ‘Fast, Cheap & Viral’ and the man leading content marketing at ixigo, Aashish Chopra shares how in this clutter one should NOT create content. Brands, agencies, and creators already have a lot...

Kantar boosts frequency of consumer survey to respond to market need

Kantar has announced its Great Britain TGI consumer survey is moving to a monthly data release to meet demand from media agencies, brands and media owners for faster but also in-depth insight into consumer behaviour...

Why doesn’t Zoom have advertising in it?

30-second summary: Why hasn’t advertising made its way into virtual meeting tools? As work-from-home models and distributed workforces continue to be prevalent, why wouldn’t brands start assessing video conferencing platforms as another distribution channel and opportunity to gain mindshare? What are the privacy implications of this potentially broader advertising landscape? Wake up, open the phone and start flipping through...

The Impact Of ASCI Influencer Marketing Guidelines

The new guidelines by ASCI drafted in collaboration with the industry has been a subject of concern for the influencer marketing space, here we dissect its impact on collaborations and initiate a dialogue on the...

Google Announces It Will Phase Out Tracking Based on Third-Party Data in Its Ad Products

David Temkin of Google: It’s difficult to conceive of the internet we know today — with information on every topic, in every language, at the fingertips of billions of people — without advertising as its economic foundation. But as our industry has strived to deliver relevant ads to consumers across the web, it has created a proliferation of individual user data across thousands of companies, typically gathered through...