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5 Video Production Tips for a Successful Shoot
If you’re starting to shoot marketing videos or you’re an eCommerce seller looking to branch out into new advertising channels, there’s usually a steep learning curve as you master the technical components and match them to your creative vision. With that in mind, we’ve collected a few video production tips that you use to prepare for your video shoot to make things run a lot smoother on the day. 1. Make a Shot List Creating...



Influencers want Instagram to take action as fake accounts impersonate them to scam their followers
Fake accounts have plagued finance influencers on Instagram.Rafael Henrique/SOPA Images/LightRocket via Getty Images Finance influencers say that fake accounts impersonating them are rampant on Instagram. Scammers are...


New Ad Features Abound Across Platforms
The recent IAB NewFronts event highlighted a week of announcements as a variety of entertainment and social media platforms rolled out new ad features. Let’s take a look at what’s coming next for digital marketers — and how you can put these tools to good use! Amazon Virtual Product Placement Amazon announced a new “virtual product placement” option for ads at NewFronts, which allows advertisers to insert ads or items after...

ESPN+ debuts ‘McEnroe vs. McEnroe’ the first-ever tennis match between a real person and their virtual avatar
Premiering on ESPN+, Michelob Ultra, in collaboration with tech and production company Unit 9, presents “McEnroe vs. McEnroe,” the world’s first tennis match to feature a real person versus a virtual player —...
A Better Strategy for Media Buying with Hassan Bash [VIDEO]
The world is full of strategies for media buying. Here’s one for coaches and consultants that is simple AND it works. Hassan Bash is a DigitalMarketer Certified Partner and the owner of Bash Revenue. Since 2014 he’s been helping companies increase their revenue by crafting user-friendly marketing funnels. Here is Hassan’s simple 4-step process to get started with paid advertising. Step 1: Get to know your customer...

Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
Yasin Ozturk/Anadolu Agency via Getty Images Twitter executives tried to reassure advertisers nervous about how the platform will change under Elon Musk. At the annual IAB NewFronts, Twitter executives maintained it was...



