



Google makes a big commitment in its pivot to privacy: what marketers need to know
Editorial credit: BigTunaOnline / Shutterstock.com Google is not going to create alternate identifiers to replace third-party cookies According to David Tempkin, Google’s Director of Product Management for Ads Privacy...


Why doesn’t Zoom have advertising in it?
30-second summary: Why hasn’t advertising made its way into virtual meeting tools? As work-from-home models and distributed workforces continue to be prevalent, why wouldn’t brands start assessing video conferencing platforms as another distribution channel and opportunity to gain mindshare? What are the privacy implications of this potentially broader advertising landscape? Wake up, open the phone and start flipping through...

Google Announces It Will Phase Out Tracking Based on Third-Party Data in Its Ad Products
David Temkin of Google: It’s difficult to conceive of the internet we know today — with information on every topic, in every language, at the fingertips of billions of people — without advertising as its economic foundation. But as our industry has strived to deliver relevant ads to consumers across the web, it has created a proliferation of individual user data across thousands of companies, typically gathered through...


Google announces major shift away from precision-targeting of ads based on everything you do on the internet
Google CEO Sundar Pichai. Justin Sullivan/Getty Images Google says it will no longer track individual users as they browse the web. It follows Google's move to eliminate third-party cookies, which are used to...
Google announces major shift away from precision-targeting of ads based on everything you do on the internet
Google CEO Sundar Pichai. Justin Sullivan/Getty Images Google says it will no longer track individual users as they browse the web. It follows Google's move to eliminate third-party cookies, which are used to...
