advertising

In the first part of the series of articles, I showed how to use statistical tests to investigate if the performance data of 2 “programmatic advertising”...

Claire Graves on how the web is leaving us more polarized than ever, the next big developments on the web, and how to win a Webby.Claire Graves is acutely aware that the internet...

When you're building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. Not only are there hundreds of different...

Meet Huge production designer Paul Williams, the creative director of Ink., an aficionado of weird art, and a diehard “Tron” fan.Huge’s maxim is “Make something you...

johnjago/awesome-ad-free Curated list of ad-free alternatives to popular services on the web Stars: 177Forks: 11Watchers: 177Open issues: 0Created at: 2017-04-01...

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Google AdSense is ‘THE’ advertising tool for monetizing your WordPress blog. But what if your account gets suspended, banned, or you can’t access it? Even worse, what if...

As ever-advancing digital technology spews more and more data about consumers, some industries are struggling with how to effectively collect, sort, interpret, and use big data....

As part of my internship at Fandom, I tested the effectiveness and impact of ad design elements on the click-through rate (CTR) of banners on the Fandom wiki pages. I performed a...

I have been working in the ad-tech space for the past 4 years, during which I have witnessed a lot of buzz around the various types of ad fraud, such as Click Fraud, Bot Traffic,...

TV has long been a dominant platform for advertisers to get their message in front of consumers on a massive scale… And that’s not going to change anytime soon. But with 34%...

Increased awareness about privacy and the extensive tracking of individuals that occurs regularly on the Internet is resulting in new laws such as the European Union’s General...

Advertising is changing -- in fact, in 2020, companies will spend more than $250 billion on media advertising for the first time in U.S. history. More companies are spending money...

Exploring ad tech and header biddingEarlier this year an internet advertising report from IAB and PwC indicated that digital ad spending in the United States surpassed $100...

MadHive Minute: Traversing the Shift from TV to Streaming ServicesRoughly 30% of traditional TV audiences have shifted to streaming services, but only 3–4% of the advertising...

You.i Engine One is already licensed globally, with streaming apps deployed in North America, South America, Europe, and parts of Asia. Today, we’re happy to share that our new...

For advertisers, the changing media landscape means there are more ways to reach consumers with advertising than ever before, with a steady shift to online formats. At the same...

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is "Why can't I drive traffic to my...

Huge art directors Jae Who and John Spinnenweber bill their new project as a “shotgun blast to society.”A woman with immaculately polished fingernails devouring a sushi roll...

Originally published in Broadcasting & Cable on September 12, 2019.Over-the-top (OTT) advertising offers marketers a chance to rewrite how television advertising works. And...