sitevista

The Anatomy of a Modern Marketing Org

Is your marketing organization ready for what’s next? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. If this sounds familiar, in the spirit of Adam Grant, I invite you to: “Think Again.” Marketing has never been more complex. Sweeping advances in digital marketing, AI, ML, and privacy have...

biznology

5 Leading Ecommerce Trends for 2021 You Should Use to Your Advantage

As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. Without a doubt, the pandemic is reshaping the business sector in a very big way.  The best part? The current momentum will see e-commerce continue to grow and build market value rapidly in 2021 and the years to come. This is a great trend for business leaders and established brands, but it doesn’t mean...