attribution

Guest post: How climate change threatens a Peruvian city with ‘glacial flood’

The worldwide retreat of mountain glaciers is one of the most visible impacts...

Digital channel performance: Evangelizing and communicating with the C-Suite

30-second summary: Consumers are experiencing a blurring of lines between...

Met Office: A review of the UK’s climate in 2020

It is no exaggeration to say that 2020 has been a dramatic and memorable year...

Case Study: National Archery Organization Increases In-Store and Online Visits with Advanced Targeting and Attribution from Simpli.fi

PROMOTING INTEREST IN ARCHERY A national organization for archery and...

2021 Mobile App Marketing Predictions with Adjust Martech Leaders

Customers spent close to $75 billion globally on Mobile App Marketing campaigns...

Capture Every Conversion, Part 3: JavaScript SDK Tracking for Affiliate Marketing Campaigns

Drumroll, please … it’s Part 3 of our Capture Every Conversion blog series! In this series, we’ve been diving into the details behind four conversion tracking methods covered in our new white paper, How to...

Attribution in Digital Marketing

Attribution analysis enables marketeers to understand how each marketing channel has contributed to the sales effort. Attribution analysis is a crucial tool for any analysts who want to...

Top 14 Lead Generation Software Solutions

Multi-Touch Attribution is Alive and Well in a Post-Cookie World

Digital channels have been a boon to the marketing ecosystem over the past twenty years. They’ve brought much vitality and innovation to the practice of marketing across all sectors of the economy. And one of those...

Attribution: ‘Stitching’ sessions together gives a unified view on ad spend across Facebook and Google

Bad data misleads marketers into making poor decisions and up to 80% of the information brands feed into analytics tools is “not fit for purpose”. That was the stark warning delivered to delegates at Econsultancy Live by Chris Liversidge, CEO and founder of QueryClick. Watch the Econsultancy Live session, ‘Merging Facebook Into Paid Channels To Reach A Single Truth’, on demand His presentation laid out a scenario familiar to...

Data trends in 2021: the expert view on cookies

The steady crumbling of the third-party cookie dominated advertising headlines throughout 2019 and the beginning of 2020. While it was by no means the first time the future of third-party tracking cookies had been called into question, in 2019 the death knell seemed to sound louder and louder with every development: from the release of Apple’s Intelligent Tracking Prevention (ITP) 2.1 for Safari in March, to the stringent new...

{PODCAST} In-Ear Insights: Viewthrough Conversions and Attribution Analysis

In this episode of In-Ear Insights, Katie and Chris talk about the devil that is viewthrough conversions. What are they? Why do advertising networks rely on them so heavily? Do they have a place in your marketing...

Marketers Clueless About Apple’s Upcoming IDFA Changes

Like most publishers, we’ve been quite anxious about how the upcoming changes to Apple’s IDFA will impact mobile pubs and their clients’ ability to target people on their apps. So much so, we’ve written about it...

6 Key B2B Marketing KPIs to Measure

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. Tuning in to the desires and priorities of potential future customers and delivering content that really captures their...

How Safari’s Privacy Preserving Ad Click Attribution Works [infographic]

The release of ITP 1.0 in September 2017 introduced a number of privacy-centric features that had an immediate and negative impact on behavioral ad targeting, frequency capping, measurement, and attribution. Although...

Mobile publisher, don’t wait for IOS privacy release

Image by Jan Vašek from PixabayIn just six months’ time give or take, you will be facing a new reality; one in which you’re unable to attribute your traffic to source on mobile phones — and not only that,...

Press Release: Simpli.fi Expands Capabilities for Retail, Ecommerce, and Direct-to-Consumer Advertisers with Transaction Value Reporting

New Capability Enables Advertisers to Track Purchase Price and Order ID Data to Attribute Return on Ad Spend Ft. Worth, Texas — November 17, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV,...

Capture Every Conversion, Part 2: Server Postback Tracking for Affiliate Marketing Campaigns

Time for Part 2 of our Capture Every Conversion blog series! In this series, we’re taking a look at four digital tracking methods from our newest white paper, How to Become a Track Star: Your Guide to Tracking for...

Case Study: Physical Therapy Chain Increases Foot Traffic with Addressable Programmatic from TEGNA and Simpli.fi

THE BACKGROUND A physical therapy chain in El Paso, TX wanted to promote its pain relief services, so it partnered with TEGNA Marketing Solutions and Simpli.fi to access unique location-based advertising solutions. Its...

Simpli.fi Named a Finalist for Best Attribution Tool in 2020 Digiday Technology Awards

Addressable CTV Solution Recognized in Best Attribution Tool Category Ft. Worth, Texas — October 28, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced...

How much of your Neural Network’s Prediction can be Attributed to each Input Feature?

Peeking inside Deep Neural Networks with Integrated Gradients, Implemented in PyTorch.Photo by img.ly on UnsplashNeural networks are known to be black box predictors where the data scientist does not usually know...

Views From the Buy Side: Opportunities in a Cookieless World

I began my career as an integrated media strategist at one of the Big 6 Agencies. “Integrated” meant I planned and bought TV, radio, print, OOH, and direct digital. For digital, think homepage takeover of The New York Times or evergreen buys with relevant local publications—static 300x250s for the sites of newspapers where we’d bought space in the print version. Sounds archaic, I know. My clients ranged from expensive home...