biznology

3 Ways to Combat Zoom Fatigue

Citibank’s new CEO, Jane Fraser, made a splash with her recent announcement of Zoom-free Fridays for employees, “to combat the ‘Zoom fatigue’ that many of us feel.” This is no knock on Zoom, or online meeting software in general, which has proven to be remarkably effective during the pandemic. The problem isn’t software, it’s people. What causes Zoom fatigue? In Nonverbal overload: A theoretical argument for the causes of...

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What the Best Mentors Do

“Focus on the ‘platinum rule,’ treat others as they want to be treated.” “Seek to understand before being understood.” “Separate the signal from the noise.” “Focus on what you can control and let go of the rest.” “Manage your energy and your time will flow from that.” These were just some of the many pearls of wisdom that my mentors, aka my personal board of directors, graciously and generously gifted me...

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Language Matters

FIR B2B #146: Language Matters Last week Volkswagen tried and failed at an April Fool’s prank that involved changing its name to “Voltswagen” in recognition of its belated line of electric vehicles. The name change was confirmed through its press channels before Volkswagen eventually revealed that it was “only” a joke. Only a lot of people in the media weren’t laughing, believing that they had been manipulated as part...

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Clubhouse and voice-only platforms still come with security risks

By now you’ve probably heard of Clubhouse, or maybe you’re one of the more than 10 million members already using it. For an invite-only platform, that’s tremendous growth and is truly impressive. I have enjoyed exploring Clubhouse and participating in conversations (feel free to follow me @sueserna). But after watching Clubhouse explode in popularity to the point where other major social media platforms like LinkedIn and Twitter...

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How to Perfect Your B2B Marketing Message

We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance.  And that may be true, sometimes.  But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process.  Lawson Abinanti, the co-founder of Messages That Matter, is a master of message development for B2B companies.  I asked him to explain his...

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Doing the Things You Fear Most

On this episode of Settle Smarter, host Dana Look-Arimoto talks to Jordan Kerwin, Co-founder, Brooklyn Donates & Product Manager, Infiniscape, Inc. about doing the things we fear. EPISODE LINKS: Purchase Dana’s latest book and everything else! Take the Quiz  Website LinkedIn  Instagram  Twitter  Today’s Guests:  Jordan Kerwin Additional music by guitarist John T. La Barbera Settle Smarter is produced by Paul Godwin...

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Tamara Rodman on the 2021 Edelman Trust Barometer

Episode #54 – Tamara Rodman on the 2021 Edelman Trust Barometer According to the recently released 2021 Edelman Trust Barometer, societies around the globe are facing an epidemic of misinformation and widespread mistrust.  For more than 20 years, the Edelman Trust Barometer has measured trust in businesses, government, NGOs, and the media. According to Executive Vice President Tamara Rodman, who leads Edelman’s Employee...

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How to Ensure Cloud Scalability in 2021

In cloud computing, scaling refers to the process of adding or eliminating storage or network services. The goal is to meet the current demands of your workload. That way, you increase the agility, availability, and performance of your cloud computing infrastructure. Here are a few ways to scale your cloud environment. Take Advantage of Autoscaling Autoscaling is a type of dynamic scaling of cloud services. The name of this service is...

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It’s Women’s History Month, How’s Your Company’s Performative Activism?

Did y’all see it? It’s breathtaking. Look at us in all our glory. We’re boxing, surfing, running, biking, weight-lifting, and doing yoga, lots of yoga!, all while supremely, stunningly pregnant.  Nike nailed it. The ad (launched, of course, during Women’s History Month) to promote Nike’s new maternity line is winning praise here, there, everywhere. To every mother, everywhere: you are the toughest athlete....

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Intellectual Property and Your Organization

Intellectual property—trademarks, copyrights, patents, etc.—is a topic most organizations don’t think about enough. That’s especially true for mission-driven organizations. But as we’ll learn in this episode, intellectual property should very much be a concern of mission-driven organizations.  Key Takeaways: There are three types of intellectual property: trademarks to project brands, patents to protect ideas, and...

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Are You Really Listening?

“Listening is a multidimensional practice. It requires commitment and constant attention, and leaders cannot survive or thrive in their work until they learn that fundamental lesson. But even when they do listen, they need to remember that they can’t take the signals they pick up on—good or bad—at face value. Instead, they must listen so attentively and systematically that they gradually develop a richly nuanced sense of the...

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Making Analytics Metrics More Manageable

Google Analytics is a firehose of data. The same is true of just about any analytics package you might be using. Drinking from a fire hose isn’t any fun, and if that’s how you’re able to get information about your website, chances are you’re not getting the insights you need to make decisions that will improve your digital marketing performance. One way to make all that data is more digestible is to organize the metrics...