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How Your Marketing Team Can Measure Social Media ROI

If you’re not using social media as part of your company’s marketing efforts, then you’re not marketing as effectively as you could be. And this could be frittering away your marketing budget. In this digital age, social media platforms such as Twitter, Facebook, and Google+ provide a way for you to boost brand awareness, reach out to a critical mass of customers and potential clients, and increase site traffic on your e-commerce...

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How To Tell Successful Stories Of Customers

I’m using these words interchangeably– funnel, offer, campaign, high ticket, landing page– since any time we want to sell something, product, or service, we need to have social proof. Not just because it’s ethical to make sure we’re not selling something we’ve not done before (#LDT– learn, do, teach), but because social proof is critical to driving conversions. We know there are 3 types of authority– WHO is saying it,...

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Facebook’s updated tracking is awesome for advertisers – but it may cause you a headache later on…

by Jakob Hager Facebook recently released advanced matching in the Facebook pixel. The new feature allows you to send the customer data you collect from your website (e.g email on checkout) through the pixel to match more website actions with Facebook users. Even if a user is not currently logged into Facebook, you can now send their email address, first name, last name, city, state, zip, country, gender, and date of birth to...

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How to Cross-Post for GMB and Get People To Know More About Your Local Business

You can cross-post, meaning any content you have on your website, post to your GMB, anything on your Facebook, post to your GMB, anything on your Facebook, post on your website, so you just have lots and lots of web pages.  When you see a post on Facebook, what’s the likelihood that you’re going to engage on that post even a couple of days later or a week later, or even see it again a month later?  It’s very small, if not...

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Overcoming Your Fear of Social Media to Build a New Chiropractic Office

Social media comes with many caveats, mental health issues was one of mine…it doesn’t help when you want to start a brand new (brick and mortar) business…during the middle of a pandemic where digital marketing is the only way to reach all those patients held up in their homes with 6 months worth of food and toilet roll. Here’s my story of;  how I got here, what it took to break the wall, and working with someone you trust to...