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Best Digital Marketing Strategy Books

The reason I love the disciple of digital marketing strategy is that it forces you to look at the whole system of a comprehensive marketing plan. There are so many different components of digital marketing that you can to build plans around all of the individual pieces, but then put them all together into one seamless system. But how do you get started? Well, there are numerous books out there that can offer an in-depth look at digital...

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Top 5 Email Marketing Tips For Creating a Successful Campaign

Despite what may have heard, email marketing is a complex process with many moving parts. Despite the complicated nature of this marketing method, you can still have a successful marketing campaign while keeping the process relatively simple. Here are five of the top email marketing tips for creating a successful campaign. Tip #1 – Make Sure Each Email Contains Obvious LinksThe entire purpose of your email marketing is to drive more...

bobstankeblog

Important Things You Need to Know to Run a Successful Email Marketing Campaign

Did you know that there are around 269 billion emails sent out every day? That's a lot of competition for you to try and gain your audience's attention. That's why it's critical for you to learn how to run an email marketing campaign the right way, so you can reach your audience and keep their interest. Here are some of the most important things that you need to know to run a successful email marketing campaign.Know Your GoalsAll good...

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How to Get More Email Subscribers with Social Media

It can be a daunting task to grow your list of email subscribers; however, if your business is active on social media, you have a tremendous tool at your disposal. Social media can get you in front of a broader audience, which will allow you to gain more subscribers. Here are several easy ways to get more email subscribers with social media.Use a Simple Sign-Up FormNo matter what size business you have, you need to make signing up for...

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5 Mistakes to Avoid in Your Email Marketing Campaign

These days, most businesses have an email marketing strategy. However, with more than 294 billion emails sent every day, it is crucial for your business to stand out from the crowd. The last thing you want to do is spend your time and effort on creating an email campaign only to have your emails go unread. Here are five mistakes to avoid making with your email marketing campaign.Sending Your Emails from a donotreply@yourdomain.com...

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The Six Sigma DMAIC Framework for Marketing

The Importance of Following a FrameworkFrameworks help us organize our thinking. In Six Sigma for Marketing, a framework guides us from one step in a marketing project to the next as we apply the skills necessary to improve performance. A framework also ensures that an orderly and logical flow is followed from beginning of the project to the end. The framework that is followed by the Lean Six Sigma profession, and in Lean Six Sigma for...