brand agencies melbourne

Clever Brand Campaign Creative Cuts-through. Swedish mattress and bedding brand SOVA released a timely ad to leverage the currency of the US election. The very clever ad features a montage made from items of their...

Time for a brand strategy re-calibration. If I read one more coronavirus article stating how we’re all going to need to adjust to the new normal I’ll punch myself in the face. But like it or loath it, for brands of...

Why Blockbuster’s Last Summer Sleepover is a Showstopping Brand Strategy. The Blockbuster brand is synonomous with others such as Kodak and Melways that were once an iconic part of life, but by missing a critical...

A fitting brand gesture. To mark the final Boeing 747 swansong for Australian airline Qantas, the pilot en route to drop the jet to storage at a boneyard in the Mojave Desert flew a flight path that sketched-out the...

When Clients Design Their Own Logos… In my 30 years of running our branding agency, the one thing that hasn’t changed is business owners and marketers thinking brand design is so simple they can do it themselves....

Damned if you do, damned if you don’t – A challenging brand management dilemma. Following-on from our recent article out the re-branding of the Washington Redskins NFL team in the US, this recent announcement...

Designer of possibly one of the world’s most iconic brand marks, Milton Glaser died this week on his 91st birthday. In an industry that burns-out most of it’s brightest stars in years, Glaser’s creative career...

Inspiring Brands Innovating for the New Reality. WFH is a Japanese start-up who’s brand name is an acronym for ‘Work From Home’. Their first product which we spotted on Kickstarter is a range of Jammies designed...

Geoff Quinlan in previous roles as Tournament Director, Brisbane International 2017 with Sieger Grigor Dimitrov and Finalist Kei Nishikori – Pat Rafter Arena – Brisbane – QLD – Australia – 8 January 2017. ©...

Branding Madness or Genius? As part of its Quarter Pounder Fan Club, McDonald’s have released a set of candles that smell like the ingredients of a Quarter Pounder, including; 100% Fresh Beef, Ketchup, Pickle,...

When it comes to brand identity briefs, they don’t get grander than this. Every four years when the Olympic Games roll around we are treated to perhaps the most plumb job in the world of branding. The games combine...

Come the festive season many brands get into the spirit. Some carry-off the Christmas brand thing better than most with a mixture of inspiration and aesthetic wonder. I’ve collected a few of my faves from over the...

At Truly Deeply we love sharing and celebrating not only our creative branding work but that of our extended brand family. In this case it’s doubly easy when the work includes Oscar the Grouch. Produced for the 50th...

Instagram brand; Overheard launches physical newspaper stands. In the latest demonstration of the blurring between new digital and traditional business and brand models, Overheard launched a physical parody paper...

Best intentions don’t always get the branding job done. Following example after example of city and municipal rebrands around the world copping rate payer vitriol, The City of Pocatello decided to get on the front...

The case for increasing the focus on branding in your business. Watching a video by US brand educator Chris Do recently I came across this simple illustration that captures the concept of the brand circle of behavior....

A highbrow challenge for brands of every description. As defined by Wikipedia; A heuristic technique is any approach to problem solving or self-discovery that employs a practical method, not guaranteed to be optimal,...

Brand Recognition = Commercial Value. In these times of desktop publishing and 99 Designs when the tools to create logos are at everyone’s fingertips, it is easy to overlook the commercial benefits of a professional...

The latest branding trend for fashion takes to the streets. As the on again / off again relationship with fashion brands featuring their logos on their clothes continues, the latest trend is high fashion featuring...

How brand marks reflect social & cultural trends. Just like uncovering a time capsule or the remains of a petrified Mammoth, a collection of branding from any given period tells us much about that point in time. A...

No more sharing the love. In a move reflecting a growing frustration among brand owners and manager, global beauty brand Lush announced it will be shutting down its social media channels in the UK. For a brand as...