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Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac

Former Creative Director of Apple, Ken Segall, is credited with naming the iMac and driving the legendary ‘Think different’ campaign. Intending to reignite and redefine Apple’s image, Ken’s marketing campaign saved Apple from the brink of bankruptcy in 1997, propelling them to one of the most valuable companies in the world. Also working as the Creative Director for multiple industry-leading organizations worldwide, like NeXT,...

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How to Host a Successful and Engaging Instagram Live

Written by Ilona Selina, Founder of Route Marketing Are you looking for a fun, engaging, and free way to connect with followers and increase brand awareness while still creating authentic and meaningful content? Consider utilizing Instagram Live, which can be a great way to captivate audiences across the world while also fostering brand loyalty. Instagram Live isn’t just an unedited live video stream. Viewers — followers and...