brand trends

It’s that time of year again! Time to look forward and see which companies, products, people, and business topics will make the business headlines next year.  This Brands To Watch In 2021 list includes some some bets...

Much More than Back to the Future Branding. Here at Truly Deeply we often talk about Branding being ‘Design with Purpose’ and Pizza Hut’s recent redesign of their take away pizza box packaging is a clever case in...

The future of fonts. As we count down to the end of the year and start getting our heads around 2020, my mind begins to wander to what design trends will impact the way brands present themselves in the decade ahead. We...

Instagram brand; Overheard launches physical newspaper stands. In the latest demonstration of the blurring between new digital and traditional business and brand models, Overheard launched a physical parody paper...

According to the Chinese zodiac, 2019 is the year of the pig — which usually means a spirit of relaxation and enjoyment.  It’s unlikely, though, that all brands will enjoy a happy, prosperous 2019.  Many will...

Intel’s global head of retail Jon Stine recently spoke with a group of Australian retail managers ahead of the National Retailers Federation’s annual expo in in NYC. Given Stine works with Intel, he has a pretty...

Introducing a brand called Brandless™ (yes, trademark is noted). A start-up riding the unbranded trend and set to shake-up everyday retail in the USA and they’ve raised $50 million to get going. Way back when, our...

Creating easy escapism for hipsters, Unyoked is all about easy disconnection in the wilderness. Unyoked is a simple yet smart brand story, built on some solid brand beliefs and brought to life with beautiful styled...

Is the age of the Goliath brand over?Author Ben Zifkin’s book The Rise of the Craft Brand, set’s out a compelling case for why smaller, craft-focused brands are set to become a force in the changing world of...

New Tech Driving New Brand Trends Technology in general, and AI (artificial intelligence) in particular has been on the ‘new tech’ radar for years and the subject of Hollywood movies for longer still. But few who...

Customer Evolution – The Important Numbers for the Future of Retail Brands Recently I attended a presentation on Global Trends in Retail put on by PWC. One of the speakers was Dr Violet Lazarevic from Monash Business...

Does virtual reality present the next big challenge for brands? Could life get any busier? We’re already bombarded by thousands of messages – brand/news/social every hour. Will the brave new world of hyper, virtual...

Has the West has reached it’s peak of Consumerism? During a recent interview with NPR in the US, IKEA’s Global Chief Sustainability Officer, Steve Howard opined: “If you look at things like oil–well,...

We’re seeing it everywhere– just last month, social good advertising was a hot topic at Cannes Lions. Brands’ marketing tactics are changing to give Corporate Social Responsibility (CSR) a starring role — or...

We’re seeing it everywhere– just last month, social good advertising was a hot topic at Cannes Lions. Brands’ marketing tactics are changing to give Corporate Social Responsibility (CSR) a starring role — or...

The future of business is personal.  We are embarking on “The Age of You”, in which “Mecosystems” (ecosystems that revolve around and cater to you) and “responsive experiences” (customer experiences that...

The very clever guys at Brandhook have put together the trends they see as defining the Millennial generation. Trend 01. Sharing is Caring Millennials are spearheading the shift towards a ‘Sharing economy’, driven...