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Clubhouse Explained and 4 Reasons Why Entrepreneurs Should Find an Invite

When you think about social media, what comes to mind first? It’s likely that Facebook, Twitter, Instagram and LinkedIn are your first thoughts. Perhaps you also thought about TikTok, Pinterest, YouTube or Reddit. It’s hard to keep up with the many new social media apps sprouting up on a regular basis and can sometimes be a bit overwhelming. In this article, we’ll look at one of the newer social media apps, Clubhouse, and explore...

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Conscious Consumerism: How to Build a Business with Ethics (and Why it Matters)

If you’re building a new business to last, it is extremely important that you focus on your company’s ethics from the very beginning. Why is it so important for entrepreneurs to focus on company ethics and transparency? There is a growing segment of active and informed consumers who vote with their wallet, who will only spend money with businesses whose ethics are in-line with their own. We call these individuals conscious...

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WJR Business Beat with Jeff Sloan: Put the Power of Social Media Marketing to Work for Your Small Business (Episode 207)

One of the biggest challenges entrepreneurs face is how to market their products or services. On today’s Business Beat, Jeff welcomes Ignite Social Media president, Deidre Lambert-Bounds, who shares her expertise about making social media marketing work for your small business. Tune in to the Business Beat, below, to hear Deidre’s tips on social media marketing: “You’ve got to be very succinct in that message, but you...

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How to Effectively Develop a Personal Brand to Build Credibility and Trust

When you’re searching for a product or service online, do you often make a purchase from a company you’re unfamiliar with? Like most shoppers, you probably don’t do so very often. Trust is a crucial element of every successful business, as a reported 81% of consumers buy based on trust. However, it can be challenging for an entrepreneur to establish trust when a business is brand new to the market. If you’re looking to develop...