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MSNBC overhauls ‘this is who we are’ campaign with new look, sound

MSNBC has rolled out a major new look and sound for its popular and long running “this is who we are” promos. The cable network began using the line several years back as part of promos that typically included what would become a trademark musical bed (which has still never been definitively identified) and a mix of still and motion clips and typography. In 2019, NBC News started using the tagline as well — and a wide variety of...