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New Forrester Report for Brands: How To Master Your Own Digital Destiny

If there’s one challenge all brands are experiencing right now, it’s this: Direct-to-consumer relationships are more influential, and important, than ever. Consumers have long preferred to purchase products directly from manufacturers when given the option. And now, according to recent research from Forrester, 21% of US shoppers (and 25% of European shoppers) plan to initiate digital connections with brands even more frequently in...

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Here Are The Winners Of The First Edition Of The Mommy Awards

Here’s presenting the winners of the first edition of The Mommys. The award aims to not only celebrate talented people across the industry, but also hopes to inspire the next set of creative minds to tell their brand stories in the most innovative and impactful way on social media. The Mommys (2021) were judged by a stellar jury panel of industry experts. It was an eclectic mix of creative people from both the agency and brand...