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B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring sales pitches that put readers to sleep. Here are some tips that will help you...

Are you someone whose job is to create marketing copy for your business? Creating marketing copy is fun. What’s challenging, however, is to create copy that drives conversion. Without that, your marketing efforts are...

While many marketers focus on getting the right content viewed by the right people, getting noticed is only half the battle. What keeps customers coming back to your business again and again is engaging content. Holding...

When I Google “Who do you need on your content marketing team?” the top results are fine, but most of them list six, seven — even nine roles you need for a “core” marketing team. That’s all well and good if...

Focusing on specific themes each month for your social media marketing is a great way to create effective content to give your business a competitive edge. Understanding your marketing goals allows you to create...

A good content strategy can drive 100% of your revenue. Content marketing fills the gap between what message brands want to share and what consumers actually want to see. That’s the secret to building active, engaged...

Though we’ve started a brand-new year, there are some things that haven’t changed. For example, a winsome content strategy remains paramount for building your brand, engaging your target audience, and driving...

With the rolling over of the calendar, many people are taking a moment to reexamine their lives and make changes in the form of New Year’s resolutions. While some common resolutions involve personal health and...

When I’m training marketing content writers in the tech space, one thing that comes up a lot is concision. Clarity, accessibility and understanding all suffer when technology content isn’t concise. Concision is...

As an experienced B2B marketing agency, we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. We are...

Content marketing for B2B audiences is a different ball game from its B2C equivalent. B2C audiences are emotionally charged and have simple buyer journeys. In contrast, B2B audiences are value-driven, have long buying...

Having an online website has become a necessity for business owners, publishers, writers, bloggers, and other individuals, who are serious enough to make their online presence felt in an impactful manner. A website...

Human design is not about being a particular personality, so you get a label stuck: you are THIS, so you are like THAT. A lot of times, it feels like that with any kind of profiling. For some people, it feels good and...

With a new year on the horizon, it’s time to hop on board the self-improvement train. For all my “new year, new me,” proclaiming people who are either giving something up or starting something new, allow me to...

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing...

Let’s face it — everyone wants to be the smartest one in the room. People respect people who know what they’re talking about. They want to do business with those who are not only knowledgeable about their product...

The magic of social media lies in the fact that you have direct communication with your audience. And that they can communicate with you in real-time too. However, this very factor can become a challenge when you have...

Influencer marketing is one of the most effective marketing channels. At least 90% of the Influencer Marketing Hub survey respondents believe it. Many B2C brands use influencer marketing as a part of their marketing...

Let’s face it: nobody is creating content marketing for their health or just to hear themselves talk; content marketing is supposed to drive leads and sales for your business! So why is it that so many people struggle...