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What does your brand stand for? Peace and equality? Laughter and love? Fitness and health? Innovation and efficiency? Whatever you’re trying to promote to your target audience can be enhanced by incorporating mixed...

Many firms struggle to meet the obligations necessary to stay in business. When struggling to keep the lights on, many businesses overlook marketing, especially market research. This is a huge mistake because marketing...

Although the classic and simple “I Heart NY” tagline remains culturally significant, things in place branding have changed a lot since the 1970s when this slogan first appeared. Back then, place marketing revolved...

So much has been written about Clubhouse already–I hesitated to even try to add another viewpoint. However, as I continue to think about Clubhouse from a brand perspective, and field questions from clients on the...

Some marketers will tell you the B2B customer journey is dead. On the one hand, with so many channels the customer could be coming from and so many new decision factors to contend with, the traditional linear journey is...

Creating eye-catching social media posts when you’re not an Adobe Photoshop or InDesign pro can be challenging. But gone is the era of stern and boring images for your social media pages. If you lack the time or the...

Writing a good case study goes beyond just a simple testimonial. They showcase how a real-life customer used your product or service to solve a genuine problem. They highlight how you helped them accomplish their...

In the last few posts, we’ve looked at how to plan and execute the social media presence of your business. From knowing your social media objective to using different features of each platform, we have identified the...

Video marketing is one of the best marketing methods out there, one that serves a variety of purposes and grows in importance every year. Today, we discuss the truth about video marketing strategy and show you how it...

Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Some people reach the elevated status of Social Media Superstar while others are...

You know live content has begun to take full steam when brilliant ways to distribute to multi-channels . It’s funny to think that we can now look at UI/UX implementation with industry-leading applications as a...

If all you’ve heard about TikTok is that it has a bunch of teenagers dancing, it’s time to get up to speed on the fastest growing social media platform and darling of the Gen Z population. There are hundreds of...

To achieve social media marketing success, you must build a sound marketing strategy, which is a complex task composed of many different facets. Today’s post is designed as a comprehensive summary of elements...

Reporting on your social media activity couldn’t be easier, faster and more automated. The wealth of data and insights is constantly developing, but there are still some basic areas that are crucial for social media...

The Gist: Bruno Mars took an old, low-performing, under-appreciated song, added Cardi B and a 90’s-themed music video, and turned it into a #1 hit. You can do the same with your content through strategic content...

For B2B companies, using social media may seem like a huge undertaking, especially if you aren’t familiar with the current social platforms. While it may seem easy for consumer brands to build a following, your B2B...

Today few business concepts are as topical and ‘buzzwordy’ as that of an organizations’ value proposition. The subject of constant debate and conjecture, a value proposition can be defined as a “positioning...

Every blogger wants their blog to rank in the top position in Google search results since users commonly select results contained on the first page, especially those in one of the top 3 positions, as you can see in the...