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Taco Bell partners TerraCycle to recycle hot sauce packets

The initiative is a first in the quick service restaurant industry and will give new life to the currently single-use hot sauce packets as Taco Bell works to fulfil global packaging commitments Taco Bell knows its fans have more than just a mild obsession with its hot sauce packets, with 8.2 billion sauce packets used in the US each year. They’re iconic. But today, they’re not recyclable. That’s why Taco Bell will be...

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Strategy Christchurch launches “You’re Due South” campaign

Created in partnership with Strategy Christchurch after a competitive pitch process, Great South’s new campaign “You’re Due South” is geared to inspire Kiwis to visit Southland – from the epic vistas of Milford Sound to the rainforest of the Catlins.  The campaign strategy was to inject immediacy into people’s decision making through a memorable call to action that elevates the Southland region to the top of people’s...

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Wrangler unveils its global sustainability platform, ‘WeCare Wrangler’

The platform reaffirms the Wrangler brand’s commitment to sustainability and coincides with the launch of a new eco-friendly green jean offering Wrangler, a global icon in jeans-wear and casual apparel, has announced the launch of its WeCare Wrangler sustainability platform, building off the brand’s long-standing commitment to protecting the planet and the people that call it home. WeCare Wrangler unites the brand’s legacy of...

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Victoria’s Secret unveils its latest Mother’s Day campaign

Victoria’s Secret’s campaign celebrates mothers and the strength and love they radiate everyday In honour of Mother’s Day, Victoria’s Secret unveils its latest campaign celebrating mothers and the strength and love they radiate every day. The black and white imagery was lensed by renowned photographer Cass Bird featuring Grace Elizabeth and her husband Nicolas Krause; Helena Christensen and her son Mingus Reedus; Mayowa...