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Message From Our CEO: Kibo Business Continuity Amid COVID-19

Dear Clients and Partners, I am writing to share how Kibo Commerce has prepared for, and is responding to, the impact of the COVID-19 pandemic. We recognize that Kibo solutions are mission critical to your operations.  I want to reassure you that we are taking all necessary precautions to ensure our, and your business, remain fully functional in the event the COVID-19 impact continues to grow.  As the severity of the situation...

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How to Personalize for B2B? Focus on Buyer Roles.

As B2B eCommerce surpasses the $1 trillion mark for annual sales, more and more companies are vying to win their share of the revenues. To stand out, companies must prove relevance to customers on a role-by-role basis throughout the purchase journey. B2B online sales grew 11% year over year in 2018, according to a B2BecNews’ annual market report, and with 75% of B2B suppliers launching online initiatives in the next two years, more...

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Why Double Down on Personalized Commerce? A Q&A with Eric Rosado, VP of Product

Last week, the Kibo team announced that we have entered into an agreement to acquire Monetate, a leading customer-focused personalization platform. This news comes only eight months since we joined forces with personalization leader Certona to build our unified commerce platform.  The decision to acquire Monetate is evidence of our commitment to the concept of personalizing each and every step of the customer journey. Monetate brings...

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5 Ways to Take Online Personalization In Store

The impact of personalization is most typically measured through online performance. But tailored offers can also be used in stores to transform offline shopping experiences. Nine in 10 consumers say they’re more likely to shop with brands that recognize and remember them, according to Accenture. That expectation is increasingly extending to stores, with 79% of shoppers saying personalized service from an associate was a deciding...