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Top WordPress Questions Coaches Ask and My Answers

I run a little Facebook group called, Set Up Your Coaching Website on WordPress to help coaches get the tech in place, learn the basics of WordPress to get online and forge the coaching business of their dreams. Join us — it’s newbie heaven ;P If you’re just getting started, this video, Set Up WordPress (opens in a new tab), will help. You can also quickly Learn the Lingo of WordPress (opens in a new tab), and use this video,...

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Coaching Logo Design Tip – Build Personal Trust

Recently, I had the pleasure of helping a long-time-ago, great client and fab coach make some major updates to her website. She’s one of those friendly faces who pop up from time to time over the years — that adds a dose of joy to the moment. One thing we did was upgrade her logo — to give it some life, personality, and humanness — that realness clients simply love. Let me share the tip first, and you’ll see the link below....

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HAVE ‘EM AT HELLO – A HOMEPAGE TIP TO ENGAGE VISITORS

Want people to contact you from your site? Then, you’ve gotta win em over from the second they land.  It’s like a movie, book, or YouTube video — where everything matters from the opening to the content, to the crescendo, to the resolution, to the finale.It’s a “user experience” as interface designers call it.It’s the first step in “designing to attract” as Kenn calls it. 😉 So, the homepage, what’s its job?It...

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A Quick Tip to Write Excitingly

When creating content for your coaching website, mix and match your “coaching benefits” with “client benefits.” What do I mean by this? I wrote a long blog post from a lengthy discussion a wee-while ago in a coaches group about what topics clients love to read about on a coach’s website. Ultimately, clients pay for coaching to “benefit,” and if you can show those results/outcomes/value-points in your copy, it’ll make...