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How to avoid the Jack Bauer attitude when you have 24 hours to deliver?

Have you already be confronted with this scenario: After 24 hours you have to deliver a version or an update to a client and the version is not ready yet, or at the last time, a serious problem occurs and you have to work under pressure to deliver the product. How do you manage this situation? do you adopt the Jack Bauer attitude where you do many things evil and you are convinced that If you want results, you have to get your hands...