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What these latest consumer affinity trends tell us about marketing in 2023

Consumer affinity across social media can reveal some surprising insights about how people shop and engage if they watch certain videos. Video analytics firm Tubular Labs recently expanded its artificial intelligence and consumer insights tools to analyze video categories and social audience behaviors across some 1 million topics and 11 billion videos across YouTube, Facebook, Twitter, Instagram, Twitch and TikTok. Subject material...

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Amid record-breaking Thanksgiving weekend e-commerce growth, there was an uninvited guest – bot traffic

With holiday shopping officially underway, Thanksgiving weekend shopping saw record revenue despite the economic uncertainty. However, the growth of e-commerce is also attracting unwanted bot traffic that can siphon revenue and cloud important analytical data that marketers rely on. A record 196.7 million Americans shopped online and offline from Thanksgiving Day through Cyber Monday — an increase of 17 million from 2021 —...

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Why commerce media is evolving into a major opportunity for publishers

Sofia Rabellino, senior vice president, global supply, Criteo Retail media has graduated from the latest buzzword to one of the most significant industry trends. The sector is growing — and fast. According to eMarketer, U.S. digital retail media ad spending is projected to grow to $61 billion by 2024, making up nearly 20% of all digital spending.  Most industry players understand what retail media is: ads placed on a retailer’s...

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How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways brands are keeping their audience engaged across platforms. Creating more tailored experiences for...

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How composable commerce helps brands drive innovation and ROI

Derick Jaros, Head of Industry, Commerce, Yext The business world has entered a new age. Digital experiences dominate the customer journey, and an omnichannel approach is more than the norm; it’s expected. But optimizing the customer experience across channels is easier said than done. Businesses are inundated with digital tools, and these tools don’t always play nicely together. For a comprehensive digital retail operation built...

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Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds

Hearst’s new commerce platform, FirstFinds, wants to solve the social media shopping problem once and for all. Slightly reminiscent of other publishers’ past commerce marketplaces, FirstFinds is inspired by how Gen Z shoppers discover products they want to buy on social media, but Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it, which is a clunky process...

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‘Google is really nailing us’: Publishers re-shift commerce strategies after platform releases flurry of algorithm updates

As always, Google can cause chaos for publishers depending on the digital behemoth’s whims. This autumn was a whirlwind for publishers as Google released not one but three algorithm changes over the course of a month that affected content rankings, specifically of product reviews. It’s another example of how the tech giant can cause disruption for publishers that have built businesses around trying to take advantage of its...

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Trigo raises $100M to expand its Amazon-style cashier-free store technology

Amazon has become the pacemaker in commerce, and today a startup that’s been building technology to help retailers keep up with it in the world of physical stores is announcing some funding to expand its business. Trigo, an Israeli startup that builds technology for stores to operate cashier-free, “just walk out” experiences similar to those you might find in Amazon Go stores, has raised $100 million. Trigo focuses on grocery...

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‘A dollar is a dollar’: Publishers restructure commerce teams to drive revenue, experimentation 

Publishers’ commerce businesses have been tested left and right over the past couple of years, thanks to platform algorithm changes, changing consumer shopping habits and the economic slowdown straining companies’ and consumers’ budgets alike.  In an attempt to try and right the ship, media companies like BuzzFeed, New York Post, Red Ventures and Ziff Davis are taking it back to the basics and restructuring the teams responsible...