#ContentCircus 1-5-21 Recap: How to Audit Your Content
We had another fabulous #ContentCircus last night on the topic of How to Audit Your Content. The last two weeks have really taken off, I appreciate everyone’s participation and sharing their smartitude. Here’s a link to the transcript from Hashtracking. I wanted to highlight some of the great points made during the chat: Readability is a big area to address when doing a content audit. Anything you can do to better organize your...
Should You Consider a Website Experience Audit?
We often stress the importance of a content audit to make sure your assets are fresh, diverse and targeted and don’t leave major gaps along the buyer’s journey. A website experience audit can be just as important. While the typical website audit focuses primarily on SEO matters, those search experts can often overlook the factors at play to make the content itself as valuable as it should be. What Is a...
A Step-By-Step Guide to Performing a Content Audit That Increases Traffic and Conversions
I’ve been blogging for 15 years now, and in that time I’ve learned that the last two weeks of every year is when traffic to my site drops about 30-40%. Pretty much like clockwork, traffic begins to fall on the...
The Content Marketing Specialist – The Must Have Secret Weapon for Small Business & Startups
This article isn’t about the importance of content marketing. You should already know it’s one of the most effective and sustainable marketing strategies. No, this article is about the finding and hiring a content...
