ethos3.com ethos3.com

The Content Development Trick That Works Every Time

Content development is a world of opportunity at your fingertips. Sounds great, right? Well, some of us find ourselves lost in a sea of possibilities while trying to steer the ship. It can be difficult to nail down a clear direction for your narrative. We’ve written a lot over the years, and there’s one trick that never seems to fail. We call it the one-sentence summary. What is a one-sentence summary? The name really doesn’t...