content4demand.com content4demand.com

The Beat Goes On: 6 Ways to Repurpose Podcasts

B2B marketers have worked tirelessly over the past year to find new, exciting ways to engage with their audiences. With all in-person events, coffee meetings and cocktail receptions put on hold, prioritizing personal, intimate channels was key. It’s no surprise, then, that podcasts sprung to the top of marketers’ to-do lists.Although podcasts saw a slowdown in the early stages of the pandemic, largely due to the drop in...

content4demand.com content4demand.com

5 Reasons to Hire a B2B Content Marketing Agency

Many of the B2B brands you follow and admire don’t do it all on their own; they know the value of outsourcing content when they need it. It’s a part of working smarter, not harder—especially as demand for more content (and more specialty content) continues to run wild.Here are five reasons to consider hiring a B2B content marketing agency to support your  organization’s marketing plan and tips on choosing a partner...

content4demand.com content4demand.com

Why Content Strategists Must Understand UX

Content strategists and content creators are seeing their worlds evolve. Their craft is no longer confined to writing the perfect story for E-books, white papers and checklists. It is expanding to include crafting relevant, fantastic experiences for websites, podcasts, videos and other multimedia formats and platforms. With this expansion comes a demand for new skills, new ways of thinking and new steps in the creative...

content4demand.com content4demand.com

Why Empathy Is Critical to Your Marketing Success

Marketers need a surprising, yet powerful, tool: empathy. Empathy in content opens new avenues to customer engagement and sales. This era of digital transformation requires a complete rethinking of how marketers deliver our messaging in content. Self-promotion no longer endears us to customers. As companies increasingly rely on digital marketing tactics to publish content and engage with customers, many struggle to be heard...

content4demand.com content4demand.com

3 Reasons Your COVID-19 Content Should Evolve

As the pandemic unfolds, your buyer’s focus and needs are changing. What are you doing to keep them engaged with timely COVID-19 content?The pandemic is still influencing factors that drive buying decisions, such as demand shifts and economic uncertainty. But many buyers have moved beyond crisis mode and are adjusting to a new normal. They’re drawing from lessons learned during the first year of the pandemic to reimagine...