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How to Make Your Website a Recruiting Powerhouse

When designing a website, there are many things marketers have to consider: the layout, all necessary pages, easy contact options, etc. One of these important items is how easy it is for a potential client to find their way to the information they’re seeking. But have you ever stopped to think that clients might not be the only ones looking for something on your website? These days, recruiting and hiring for your firm is no small...

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Pandemic Uncertainty: The 3 Keys High-Growth Firms Used to Navigate and Succeed in Unsure Times

Pandemic Uncertainty – What Set High-Growth Firms Apart? The September 2021 AAM Webinar featured a panel of speakers including Nadine Leighton, LexisNexis InterAction’s global marketing leader, Lee Frederiksen, managing partner of Hinge, and Suzanne Reed, CMO for the LBMC Family of Companies. The panel reviewed the findings of the Marketing and Business Development Report which was co-produced by Lexis-Nexis and Hinge. The report...

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Mix Up Your Business Development with Video

The business development (BD) process has changed for many companies the past year and a half. Just think, it was not that long ago (although it seems like years) that business developers used to go to conferences and trade shows; visit with prospects and customers, even touring their facilities and plants; network with others at coffee shops; and just “see” people in person as a part of the BD process. Those days have been...

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6 Keys to Getting Started with Video Content Marketing

In 1889, when Thomas Edison and George Eastman created the film for the Kinetograph, the forerunner to the movie camera, little did they know the impact video would have on world culture and business. Motion picture pioneers Walt Disney, Warner Brothers, and MGM Studios quickly capitalized on the medium of videos by creating 10-minute “shorts” that featured the music in their movies, which followed the shorts in the theaters....

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Tips for Creating a Solid Prospect List

Bringing in new business. It’s a huge, and often mystical, part of an accounting marketer’s job.  When you’ve been tasked with creating (and managing) a good prospect list, it can be challenging to know where to start and who to add. One of the most important things about having a prospect list is adding “right-fit” prospects and keeping current. You can have a list of 1,000 names, but if the work is not right for your firm,...