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New Beginnings: DemandMatrix + Demandbase

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. The last five years have been an incredible journey, full of ups and downs. None of this would be possible without our amazing customers, partners, and employees! Five years ago, we started with an idea to help companies find customers who are interested in their product. We found that many...

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The Passionate Vision That Created Demandbase One

In January of this year, before we had any idea what 2020 had in store, I met with Jon Miller, the founder of Marketo and Engagio, for coffee. Almost immediately, we realized that we should merge Demandbase and Engagio. That the combination of our two companies would be a huge hit for our customers and propel the category to a new stage of growth. Ten months later, we have a new platform—Demandbase One—which exceeds any dreams we...

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What’s It Like To Use a Next-Gen ABM Platform?

A few years ago, I saw the future. It wasn’t the sort of vision where you wake up one day and you suddenly know that COVID-19 is going to bring the world to a grinding halt in 2020 (although that certainly would’ve been a useful vision to have). Instead, I simply looked around at the way B2B marketing was evolving and changing, and realized that the technology marketers had access to wasn’t keeping up with these changes. Right...

demandbase.com demandbase.com

What’s It Like To Use a Next-Gen ABM Platform?

A few years ago, I saw the future. It wasn’t the sort of vision where you wake up one day and you suddenly know that COVID-19 is going to bring the world to a grinding halt in 2020 (although that certainly would’ve been a useful vision to have). Instead, I simply looked around at the way B2B marketing was evolving and changing, and realized that the technology marketers had access to wasn’t keeping up with these changes. Right...