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    deniseleeyohn.com deniseleeyohn.com

    A collection of 338 posts


    deniseleeyohn.com deniseleeyohn.com 2021-12-07 23:07

    2022 Action Plan — Advice from Jim Collins for 2022 and Beyond

    As you think about the coming year, I’m guessing are you don’t want...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    deniseleeyohn.com deniseleeyohn.com 2021-11-02 22:06

    What’s Really Wrong With the Facebook Rebrand

    Facebook’s rebrand to Meta an ill-timed moved – but not for the reason you might think. Critics say the company is trying to create a...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    deniseleeyohn.com deniseleeyohn.com 2021-09-07 11:49

    Customer Insights Are Critical to Start-Up Success

    According to three recent studies, start-ups need customer insights as much as they need funding – if not more.  Customer insights are...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    deniseleeyohn.com deniseleeyohn.com 2021-08-03 22:05

    What Got Amazon Here Won’t Get It There

    The problem at Amazon is not simply that its culture has gone awry; more importantly, it has become disconnected from the company’s...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    Use An EX Maturity Model To Empower EX Excellence
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    deniseleeyohn.com deniseleeyohn.com 2021-07-06 12:26

    Use An EX Maturity Model To Empower EX Excellence

    Customer Experience (CX) maturity models are used by many companies to guide, measure, and improve their performance on CX.  You need a similar tool to empower Employee Experience (EX) excellence. I suggest an EX...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    Employee Personas Help Companies Go Hybrid
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    deniseleeyohn.com deniseleeyohn.com 2021-05-04 12:15

    Employee Personas Help Companies Go Hybrid

    Customer personas — models that represent different groups of customers – have been a valuable tool in customer experience (CX) design.  Now it’s time to apply the approach to employees and employee experience...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    How Can Human Resources and Compliance, Risk & Ethics Build Your Culture?
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    deniseleeyohn.com deniseleeyohn.com 2021-04-06 23:00

    How Can Human Resources and Compliance, Risk & Ethics Build Your Culture?

    Your Human Resources and Compliance/Risk/Ethics departments might not be the first to come to mind when you think about culture-building, they can – and should – influence it significantly. And they are only two of...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    Avoiding Leadership Transition Failure At Amazon
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    deniseleeyohn.com deniseleeyohn.com 2021-03-01 12:49

    Avoiding Leadership Transition Failure At Amazon

    One of my go-to books on leadership is The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter, by Michael D. Watkins.  I regularly give it to folks who are transitioning into a new role. If I...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    Three Brand Leadership Priorities for 2021 and Beyond
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    deniseleeyohn.com deniseleeyohn.com 2021-02-02 22:07

    Three Brand Leadership Priorities for 2021 and Beyond

    Accelerated agility, enriched engagement, and definitive differentiation — these are the top priorities brand builders need to achieve brand leadership today. The roles that brands play and the expectations people...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    Product Innovation Isn’t Enough
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    deniseleeyohn.com deniseleeyohn.com 2021-01-12 12:42

    Product Innovation Isn’t Enough

    Innovation is supposed to drive growth and increase competitiveness, but if your innovation efforts aren’t producing the results they used to, it’s probably because product innovation is losing its power to produce...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    Brands To Watch In 2021
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    deniseleeyohn.com deniseleeyohn.com 2020-12-01 12:55

    Brands To Watch In 2021

    It’s that time of year again! Time to look forward and see which companies, products, people, and business topics will make the business headlines next year.  This Brands To Watch In 2021 list includes some some bets...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    Turnaround Lessons from Airbnb
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    deniseleeyohn.com deniseleeyohn.com 2020-11-10 12:48

    Turnaround Lessons from Airbnb

    How did Airbnb manage to recover so quickly from the Covid-19 pandemic? CEO Brian Chesky and the leaders at Airbnb focused on a few key priorities: the core business — they streamlined ancillary offerings and shored...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    Three Questions Every Business Leader Should Be Asking Now
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    deniseleeyohn.com deniseleeyohn.com 2020-10-06 12:31

    Three Questions Every Business Leader Should Be Asking Now

    One thing I’ve learned from working with business leaders through three recessions and against fierce competition in fast-paced industries such as retail and digital technology is that it’s not enough to simply...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    How to Avoid a Pointless Purpose
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    deniseleeyohn.com deniseleeyohn.com 2020-09-01 15:01

    How to Avoid a Pointless Purpose

    In a recent McKinsey survey, 82% of U.S. workers said that it’s important for companies to have a purpose, but only 42% reported that their company’s stated purpose had real impact. How can you avoid being an...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    The New Employee Experience Mandate
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    deniseleeyohn.com deniseleeyohn.com 2020-08-04 11:45

    The New Employee Experience Mandate

    Back in early 2018, I wrote “2018 Will Be the Year of Employee Experience.”  Little did I know that only a couple years later, it would already be “The Year of Employee Experience 2.0”!  Yes, there’s a new...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    Great Brands Show How to Lead Through Challenge and Crisis
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    deniseleeyohn.com deniseleeyohn.com 2020-07-07 12:49

    Great Brands Show How to Lead Through Challenge and Crisis

    In difficult times like the COVID-19 pandemic and protests over racial injustice, you might be tempted to hunker down, keep a low profile, and avoid taking on risk.  But now is not the time to pull back; you have the...

    Denise Lee Yohn
    D Denise Lee Yohn
    2 min read
    Amazon’s Crucible Moment
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    deniseleeyohn.com deniseleeyohn.com 2020-06-02 12:39

    Amazon’s Crucible Moment

    Amazon and CEO Jeff Bezos face a crucible moment with employees.  Given the harsh and widespread criticism over their treatment of Amazon employees during the Covid-19 pandemic, what the company does next may determine...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    How To Prepare to Reopen and Re-Engage
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    deniseleeyohn.com deniseleeyohn.com 2020-05-05 12:33

    How To Prepare to Reopen and Re-Engage

    As COVID-19 shelter-in-place orders are relaxed and businesses start reopen, take action now to ensure your workforce is ready to re-engage.  Now is the time to hit the reset button with employees. Reset: employee...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    Use Emotion To Connect With Customers and Employees
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    deniseleeyohn.com deniseleeyohn.com 2020-04-07 12:48

    Use Emotion To Connect With Customers and Employees

    Emotion has always been critical component for brands to connect with customers and business leaders to connect with employees.  But today, when the coronavirus has unleashed anxiety and decreased physical interaction,...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    Get Inspired & Equipped Virtually
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    deniseleeyohn.com deniseleeyohn.com 2020-03-19 12:38

    Get Inspired & Equipped Virtually

    Are you cancelling your conference?  Postponing an event?  Re-thinking your approach to in-person learning and development programs?  I would like to help you navigate the disruption and uncertainty caused by the...

    Denise Lee Yohn
    D Denise Lee Yohn
    2 min read
    How To Get Unstuck and Scale
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    deniseleeyohn.com deniseleeyohn.com 2020-03-03 12:31

    How To Get Unstuck and Scale

    What does it take for a small business to scale?  An infusion of money?  A stream of innovations?  A big growth spurt? Research and consulting firm TrueSpace and Gallup have issued a new report that identifies the...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    “Jobs To Be Done” Innovation Framework From Clay Christensen
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    deniseleeyohn.com deniseleeyohn.com 2020-02-04 12:58

    “Jobs To Be Done” Innovation Framework From Clay Christensen

    Over 15 years have passed since Harvard Business School professor and innovation expert Clay Christensen introduced the “jobs to be done” theory of innovation but his insights remain timely, relevant, and...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    How To Excel At CX In 2020
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    deniseleeyohn.com deniseleeyohn.com 2020-01-07 12:14

    How To Excel At CX In 2020

    In the spirit of turning over a new leaf to kick off 2020, I’d like to suggest five New Year’s Resolutions for achieving great CX in 2020: Offer exclusivity — Pursue new approaches that create experiences that...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
    Brands To Watch In 2020
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    deniseleeyohn.com deniseleeyohn.com 2019-12-03 12:15

    Brands To Watch In 2020

    What brands should you pay attention to in the coming year?  I’ve just published my list of Brands To Watch In 2020.  Naming one brand per letter of the alphabet, the list includes Amazon and Facebook of course, as...

    Denise Lee Yohn
    D Denise Lee Yohn
    2 min read
    New CX Maturity Model
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    deniseleeyohn.com deniseleeyohn.com 2019-10-01 12:40

    New CX Maturity Model

    Every customer experience (CX) leader needs a CX Maturity Model. What is a CX Maturity Model?  A CX Maturity Model is a framework that identifies the different areas of development that CX requires, along with key...

    Denise Lee Yohn
    D Denise Lee Yohn
    1 min read
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