design thinking

The product design definition has changed considerably over the past two decades. While it does conjure up the image of a hand-craftsman working on a physical, material item, this is far from the truth today, in the...

What are designers doing, and why are they getting no-where?This might be worldwide truth that the collaboration bit between engineering and design isn’t a straightforward business. Often product managers become the...

Photo by UX Store on UnsplashDesigners, who come from non-design backgrounds, for them it is often difficult to be good at the so-called visual aesthetic sense. Especially for those who are not coming from art-related...

Why strong communication skills are so significant to a designer’s success.Whether it’s pitching a new concept to a client or just giving clear and constructive feedback to a teammate, communication is the...

An Interview with Aron Teo Lee, Founder of The DEI LabPhoto Credit Pete BulanowAron “Teo” Lee is a social entrepreneur and innovator. He has been an artist, athlete and DIY engineer for decades. In 2013, Aron...

User Experience is… providing game-changing experience visionsIn my first story I promised that …over the course of a few stories, I’ll try and cover a few of the sciences we draw upon in our art as a creative...

How alternating focus between the yin and yang of design leads to the perfect balance of consistency and flexibility.Photo by Brett JordanTalk to any design system advocate and you’ll hear the word “consistency”...

Leo (left) and Rodney (right) discussing intently the poses that can best reflect their design principles in the following photos.Design processes can look starkly different from one company to another.So, since...

Why brands put aesthetics ahead of everything else but need everything else for design to truly succeedAesthetics are an expression of purpose. What we believe, the choices we make, and the products and services we...

The role of designers is changing and new approaches are needed to foster a mindset that can support them to become more impact-focused and a key strategic partner. How can DesignOps help driving Designers’...

Branding efforts by an Ed-Tech startup across mediumsYou might not know this person, but I am sure you would have seen one or more of his videos at some point. His name is Nuseir Yassin, and he makes videos for a...

Although design sounds all-encompassing, different projects can require vastly different tools. Don’t fool yourself into thinking that all design is the same (image from pixy)We talk about User Experience (or the...

Photo by Bonneval Sebastien via UnsplashOver the last couple of years, design thinking, design sprints, and the workshops that go with both have become increasingly popular in UX design processes. I for one have made...

Experimental product design — prototyping with live dataExperimental product design techniques deployed rigorously during the design process are crucial for optimizing user experiences. Instead of converging on a...

Old and the new — Pringle Crispy Stacks on a store shelfBehind Branding: Is that Pringles?The story behind and around Pringles brand refreshThis weekend, I walked past the chips and snacks aisle and noticed a...

What I wish I knew as a service designer.Photo by Kelly Sikkema on UnsplashService design covers a broad range of topics that don’t always fall within the traditional realms of a designer. My background in visual...

Actually, it’s hardly possible to give you a straight answer. Because it all depends on your budget and the amount of time you’re ready to devote to the project.Let’s try to make the choice between in-house and...

From two product designers’ viewpoint.Last weekend, my design pal Catherine and I sat down and did a 90min design critique on Zoom, one of the most popular work-from-home apps these days. In this round of discussion,...