ibmresearchnews

AI Offers Hope for Earlier Screening for Type 1 Diabetes

Some 1.25 million Americans suffer from type 1 diabetes (T1D), an autoimmune disease characterized by antibodies in the blood against insulin-producing cells made by the pancreas1. The exact cause of the disease is unknown, there’s currently no cure, and scientists are hard-pressed to explain why some people develop T1D while others don’t. Working with JDRF, a leading nonprofit devoted to T1D research, we believe that better understanding disease etiology may hold the potential for new interventions to better manage increasing rates of...

blog.gfk.com

QSRs and Health: Turning talk into action

Quick Serve Restaurant (QSR) marketers are in a pickle. They are criticized for serving unhealthy meals – but the “good-for-you” menu items they offer are not big sellers. Heavy category users, fast food’s most important customers, say they want to live and eat healthy. What they say and what they do, however, contradict. Most often, the items they vote for with their dollars are high in calories, fat and salt. The number of people who sweat the healthy details when buying food has more than doubled in the past ten years, and heavy QSR...