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‘They don’t really want me to have a voice’: Black women in PR say they feel isolated, held to different standards from their colleagues

Lisa (her name has been changed for this story to protect her anonymity) has dealt with “a degree of toxicity” at every agency she’s ever worked. As a Black public relations executive who has worked at major PR firms as well as inside ad agencies, Lisa has felt isolated and taken note of how she’s often held to different standards than that of her white colleagues.  “It’s really hard to thrive in those environments when...

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‘We need to see ourselves as a media business’: AC Milan’s endgame for content

Football clubs are scrambling to get into the content business, and AC Milan is jumping on the trend.  The Italian football club has joined the likes of Chelsea, Real Madrid, FC Barcelona and Bayern Munich in owning its own production arm. Like those divisions, ‘The Studios: Milan Media House’ will develop, produce and distribute all the club’s audiovisual content, whether it’s a training montage for its social channels or a...

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Media Briefing: ‘I literally didn’t sleep last night’: Publishers share their concerns about the future of data

The Digiday+ Media Briefing this week takes a look at what was at the forefront of conversation among attendees at the first day of the Digiday Publishing Summit. Candid thoughts on the Snapchat audienceHow BuzzFeed will invest in commerce this yearTikTok as a traffic source Publishing execs today are confronted with big questions about how to value their audiences and who holds the keys to that value. On the first day of Digiday’s...

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How a DTC wine brand is finding first-party data in SMS

Delivery wine brand Usual Wines has gotten the jump on first-party data by utilizing SMS and text messaging communication in its marketing strategy. Since its founding in 2019, the direct-to-consumer wine brand has cultivated a two-way relationship with consumers, encouraging wine drinkers to directly ask the brand about everything from wine and cheese pairings to delivery status updates. The company began using text and SMS in 2019....

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Cheat sheet: Facebook brings news back to platform in Australia – who it includes and under what terms – remains murky

Facebook gets about two more months to divide, conquer and keep things (mostly) the way they are down under.  On Tuesday, the Australian government announced it had made changes to a bill expected to pass Parliament this week. The changes, which will force Facebook to pay publishers directly for their content though under potentially more favorable terms, were enough for Facebook to announce that it would begin making news content...

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Future of TV Briefing: Paramount+’s advertising pitch leaves some buyers hesitant

The Future of TV Briefing this week surveys ad buyers’ thoughts on ViacomCBS’s sales pitch for Paramount+ and how the soon-to-relaunch streamer fits into the increasingly crowded ad-supported streaming market. Paramount+’s advertising pitchHollywood’s production bottleneckConnected TV apps’ anti-ad fraud adoption, Nielsen’s diversity and inclusion measurement and more Paramount+’s advertising pitch In pitching...

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‘Endless digital shelf’: Why some DTC brands are doubling efforts on Amazon

Direct-to-consumer brands are moving ad dollars to Amazon. The strategy is a result of the Covid-19 pandemic, as these brands are taking advertising and marketing dollars that would’ve been spent on in-person activations and shopper marketing to the platform as people continue to limit in-person shopping. For example, DTC soda alternative drink brand Poppi doubled its advertising and spend efforts on Amazon after seeing initial...

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IPSY and Huge are among 2021 Future Leader Awards nominees

When it comes to the future leaders of the media, marketing, beauty and retail industries, the common thread is that there’s hardly time to hang around looking for recognition — the proof is in the audience and customer journey, and that’s a 365-day focus for the professionals making waves at their companies.  And so, to highlight the leaders who are so hard at work, the Future Leader Awards — presented by Digiday, Glossy and...

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‘We shouldn’t have to go on so many first dates’: How Bustle Digital Group is wooing advertisers

The ways in which publishers solved their 2020 problems vary, but Bustle Digital Group’s approach included reestablishing longterm relationships with advertisers in a variety of categories and leaning on retail partners like Amazon to bring in incremental commerce revenue. During the first quarter of 2020, Bustle Digital Group was projected to be up 40% in revenue over 2019 by the end of the year, according to Jason Wagenheim,...

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The future office: Businesses mull blending residential units with office real estate

The pandemic has made the concept of the home office the norm for many of us — but in the not-too-distant future, the office as home could become a new reality. The idea comes from the rise of modern, mixed-use buildings that include both office and residential spaces, leading some companies and building management firms to explore a sort of melding of work and home digs for employees. It comes at a time of dwindling demand for...

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‘Nothing makes sense anymore’: What’s driving ad tech’s latest consolidation wave

The latest wave of consolidation is in full swing and it’s scrappier than ever.  Magnite and Spotx. Verve and Nexstar. Smart Adserver and Capital Croissance. Liveramp and Datafleets. District M and Sharethrough. Kubient. Pubmatic. And now Viant. Those are just some of the more notable mergers, acquisitions and IPOs that have occurred in recent months. In fact, the pace of deals has accelerated to a point that’s left some onlookers...

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‘Because it’s so new and fresh’: It took a minute, but brands are in the Clubhouse app

Wherever there are influencers, advertisers aren’t far behind. And Clubhouse is a hotbed of influencers right now. Every social network with big ambitions has their own take on influencers and the audio app is no different. In fact, Clubhouse is grooming more than 40 of its most popular influencers — or moderators as they are known on Clubhouse — for success. The influencer program opens the group up to tools, advice and time...

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Ad buyers see potential in Gannett-McClatchy local ad network’s pitch to national brands

In combining their local print and digital advertising networks, Gannett and McClatchy aim to compete with the likes of Amazon, Facebook and Google for national advertisers’ dollars. Implausible as that may sound, agency executives see reason to believe the U.S.’s two largest local newspaper publishers’ latest sales pitch may be more than a shot in the dark. “This collaborative effort is an interesting option for advertisers...

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‘Because it’s so new and fresh’: It took a minute, but brands are in the Clubhouse app

Wherever there are influencers, advertisers aren’t far behind. And Clubhouse is a hotbed of influencers right now. Every social network with big ambitions has their own take on influencers and the audio app is no different. In fact, Clubhouse is grooming more than 40 of its most popular influencers — or moderators as they are known on Clubhouse — for success. The influencer program opens the group up to tools, advice and time...

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Media Buying Briefing: Crossmedia founder Asghar on how the holding companies subverted media planning – and how he’s fighting back

Kamran Asghar, co-founder and CEO of 20-year-old independent media shop Crossmedia, makes no secret of his disdain for holding-company agency structure, and how the unbundling of media from creative agencies led to all manner of bad behavior that’s only gotten cleaned up to a degree in recent years. In this edited interview, Asghar shares his opinions on unbundling, transparency (or the lack thereof), and the need for brand and...