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Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s been a bit of a bumpy road into 2023 for publishers. Revenues grew less than they expected last year, fewer added to their full-time staff as the economic clouds gathered and overall optimism in the media industry took a hit. Digiday+ Research surveyed 71 publisher professionals to find out how these attitudes affect...

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The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content

Rest assured, Mars Wrigley’s beloved M&M characters are still the chocolate brand’s official spokescandies, according to a recent news release. What was expected to be an “indefinite pause” and replacement of the candies was a marketing stunt building up to its debut in the Super Bowl. Earlier this week, the chocolate brand dropped the news that the spokescandies would retire and real-life actress Maya Rudolph would be the...

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With TikTok’s growing list of issues, should marketers think twice about the platform?

For all the hype around TikTok among marketers, there are still some lingering issues on the platform that should give them pause — at least that’s what one would think. Between the most recent news that TikTok executives can choose which posts go viral using the platform’s heating feature, and the ticking time bomb in the shape of potential TikTok bans on both sides of the Atlantic, the sheen could well be fading on the...

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Confessions of a media executive: ‘As an Apple user, I love what they’re doing’

Privacy is the single biggest challenge facing the contemporary digital media sector as there is growing public unease with the extent of online information advertisers can access which has prompted governments to take action. The global movement spurred abbreviations such as CPRA or GDPR that are now indelibly etched on the marketing landscape with the internet’s largest platforms subsequently making changes that have upended the...

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How publishers are fighting clickbait ads and protecting audiences

Sponsored by GeoEdge For publishers, delivering an engaging user experience is paramount to ensuring loyalty and safeguarding monetization opportunities.  One major revenue channel for publishers is selling programmatic ads, but it’s becoming increasingly difficult to control the quality of the ads that come through programmatic channels. As a result, clickbait, offensive and misleading ads are on the rise, finding their way onto...

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How gaming companies like Ubisoft want to expand screen adaption after the success of HBO’s The Last of Us

Last week’s release of HBO’s “The Last of Us” series is the latest piece of evidence that video game intellectual properties are the new hotness in the world of streaming video. The pilot of the show rapidly became HBO’s second-most-watched series debut ever, outpacing beloved properties such as “Succession” and “Euphoria” to reach 4.7 million viewers in a matter of days. HBO was not the only company to benefit from...

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Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates

Subscribe: Apple Podcasts • Stitcher • Spotify Earnings season is officially under way, and Eunice Shin has her eye on streaming service owners’ abilities to retain their subscribers.  “In a world where economic uncertainties still exist, where the quality of content continues to be hits-based and a lot of bombs, how are we thinking about churn and how are these streaming platforms keeping the customers they’ve worked so...

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Google is increasingly turning to resellers as it conducts the largest round of layoffs in its history

Alphabet today has confirmed that it plans to cut 12,000 jobs, reportedly the largest round of layoffs in its history, a development that comes as advertisers note a gradual shift in how Google deals with its largest paying customers. The Google parent company ended weeks of speculation with confirmation of the job losses, amounting to 6% of its workforce, implemented to deal with the “economic reality… we face today,” according...