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How will technology transform the fragile client/agency ecosystem?

30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle The cost of complexity, the need for more effective resource management and shared accountability is requiring a reengineering of obsolete operational processes The agency world is restructuring, reinventing itself to provide more effective, agile, responsible capabilities that...

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6 Mistakes You’re Making in Facebook Ads

If your agency offers Facebook Ads, you can leverage Facebook’s wide audience and excellent features to bring your clients more qualified leads. However, you may be misusing Facebook Ads — or not taking advantage of all it can do. Let’s explore some mistakes marketers make when advertising on Facebook Ads, and what to do instead. Using radius when choosing a target location For location targeting, Facebook Ads gives you the...