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The Best Ways to Improve B2B Sales Funnel with Email Campaigns

Introduction: What Is a B2B Sales Funnel? There are three processes that are useful for understanding the B2B sales funnel: Buying – looking for a solution to the issue. Selling – identifying and engaging with consumers who encounter a specific pain point in order to provide a solution. Marketing – researching the issues and the people who have them, educating potential buyers and helping sellers. Want to Drive More...

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6 Aspects of A Result-Oriented Healthcare Digital Marketing Plan

The healthcare industry has evolved over the years, not only in terms of the innovations and improvements in patient care but in the way it connects with the patients as well. When it comes to reaching out to the audience, things have changed a lot as providers and organizations understand the need to have a strong online presence. People are keen to search about conditions and providers on the internet before they actually visit a...

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Tips for Email Marketers Looking for More Work

In the world of internet marketing, online businesses, and entrepreneurs, email marketers have much room for growth and career development. Top performers are quickly scooped up and kept working all year round, but that doesn’t mean that lesser well-known people and novices can’t also do impressively well. First, you have to pull out all of your tools of the trade and dust off those tricks you have up your sleeve. Know when to make...

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350+ Strategies, Ideas & Examples of Email Drip Campaigns [Guide]

If you’re successful in generating leads for your business, you’ll need this guide to have a strategy in place to do something with those leads. Email drip campaigns, email marketing is that secret weapon to help you turn subscribers into loyal customers. In this guide, Wishpond has brought together everything that you need to know about email drip campaigns and email marketing, all in one place. This can help simplify your...

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Email Marketing 101: Determining the value of a subscriber

Hola Marketers. Today’s edition of Email Marketing 101 is here to school you on how to determine subscriber value. Have at it … It’s a question often on the minds of email marketers: “How do I know how much a subscriber is worth?” Being able to answer that question is critical, because acquiring subscribers usually comes at a cost, whether you are purchasing subscriber lists or investing in enticements, such as e-books,...