ethos3.com ethos3.com

Parlors & Presentations: Lessons from Kenneth Burke

In 1941, American literary giant Kenneth Burke introduced a metaphor that has come to be known as the Burkean Parlor. It has a lot to say about you. And me. And how we communicate. It goes like this: “Imagine that you enter a parlor. You come late. When you arrive, others have long preceded you, and they are engaged in a heated discussion, a discussion too heated for them to pause and tell you exactly what it is about. In fact, the...

ethos3.com ethos3.com

Making Your Presentation an Immersive Experience

A presentation occurs during a set time frame. It has a beginning and an ending. This might be comforting to think about if you are nervous about it. But all presenters want our words to have impact outside of our presentations. In order to do that, we have to think about the presentation less like an event and more like an immersive experience. Today we’ll take some cues from film director James Cameron and apply them to the world...

ethos3.com ethos3.com

2 Tips for Facing Your Fears

Because I have a long commute to work, I listen to a lot of audiobooks and podcasts. At least when I don’t have the Hamilton soundtrack on repeat again. One of my favorite podcasts is Dr. Brené Brown’s “Unlocking Us.” In it, she talks with some of the major writers and thinkers of our day. And she usually ends with a series of rapid fire questions. One of those questions is about facing your fears. She asks: “You are called...

ethos3.com ethos3.com

The Content Development Trick That Works Every Time

Content development is a world of opportunity at your fingertips. Sounds great, right? Well, some of us find ourselves lost in a sea of possibilities while trying to steer the ship. It can be difficult to nail down a clear direction for your narrative. We’ve written a lot over the years, and there’s one trick that never seems to fail. We call it the one-sentence summary. What is a one-sentence summary? The name really doesn’t...

ethos3.com ethos3.com

The Evolutionary Reason We Can’t Shake Public Speaking Fear

The human race has made huge leaps in technology and science. We understand more than ever about the neuroplasticity of our brains. We use social media and technology to connect with strangers all over the planet. And we enjoy medical advancements that extend our life expectancy and fight back global pandemics. So why can’t we make the same progress when it comes to public speaking fear? For nearly two decades I have watched public...

ethos3.com ethos3.com

What is a Multimedia or Multimodal Presentation?

Say you are asked to give a multimedia presentation for your company. Or you are invited to attend a multimodal talk on an important topic. The terms “multimedia” and “multimodal” are hot ones these days when it comes to talking about presentations. I have to confess that these terms remind me of something similar. Have you ever seen cooking shows where a chef makes something amazing and then gives it a name that is impossibly...

ethos3.com ethos3.com

The Science of Attention: Tips for Speakers

Does it seem like it’s harder than ever to gain and maintain your audience’s attention? If you think so, you aren’t alone. According to PEW Research Center, 87% of teachers believe that today’s technology is creating an “easily distracted generation with short attention spans.” And it’s true, we have more information and distractions coming at us than ever before. But we can’t be too quick to place all the blame on the...