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How Can Loyalty Auctions Make Your B2B Loyalty Marketing Program a Winner?

We sat down with Glenn Shaw, Client & Business Development Director for New Zealand and Australia at B2B loyalty specialist Incentive Solutions, recently to talk about B2B loyalty marketing and how they’re using auctions to disrupt the industry. One area of specialty where Glenn has lots of experience is in using loyalty auctions to drive engagement and program success. Loyalty auctions are a powerful program tool, and we share...