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Ethos, Pathos, Logos: 3 Persuasive Techniques To Improve Your Ads

Ethos, Pathos, and Logos are forms of persuasive advertising techniques. Most TV commercials, sales copy, and speeches use these three factors to invoke an action. The idea of these three advertising techniques was composed by a man named Aristotle, somewhere around 2000 years ago. So yeah, they have been around for a while, and their persuasiveness has never slowed down during that period Aristotle grouped them into three...