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My #SMX East Presentation: Understanding Targeting Options on the GDN

Last week I had the pleasure of speaking at SMX East in New York City alongside a number of amazing folks from around our online marketing community. My discussion focused on the Google Display Network and how to maximize your performance. Based on my years of experience with the GDN and reviewing many accounts from people managing campaigns on their own, I feel the biggest pain points are seen when folks simply don’t fully...