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How U.S. Sales Tax Works: A Guide for Online Sellers

The United States has one of the most complicated sales tax systems in the world, and it can be tough for online sellers to wrap their heads around how sales tax works. This guide will explain the basics of U.S. sales tax so online sellers aren’t completely and totally lost. U.S. Sales Tax is Governed at the State Level Many online sellers are initially surprised to learn that there is no “national” or “federal” sales tax in...

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6 Reasons Why Your Ecommerce Pop-Ups Aren’t Converting (and How to Fix Them)

There’s nothing more frustrating than taking the time to build and implement a pop-up on your ecommerce store and not experiencing any opt-ins or conversions from your efforts. Before you ditch your pop-up strategy altogether though, it’s worth taking some time to figure out why they aren’t working for you—and there are a number of issues that could be impacting your success. Here are 6 reasons why your pop-ups might not be...

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What Online Sellers Need to Know about Sales Tax on Shipping

As a product seller, you’re probably well aware of the ins and outs of collecting sales tax. But one aspect of sales tax that gets a little complicated is whether to charge sales tax on shipping charges. Sales tax is governed at the state level, and each state gets to decide whether they consider shipping charges part of a taxable transaction. Some states say all shipping charges are taxable, and some have other ideas. This post will...

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The Case for Using a Physical Catalog to Boost Ecommerce Sales

Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve been wondering about lately as I read more and more stories about ecommerce brands dipping their toes in the physical, brick-and-mortar world of retail. A quick...