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WJR Business Beat with Jeff Sloan: National Retail Federation Predicts Strong 2021 (Episode 221)

On this morning’s WJR Business Beat, Jeff shares exciting news from the National Retail Federation (NRF): retail sales are beginning to rebound, and the NRF predicts a strong acceleration of the U.S. economy in 2021. Tune in to the Business Beat, below, to learn more about the National Retail Federation’s predictions: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the...

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5 Ways to Deliver Value to Your Customers and Boost Sales

Yesterday, I received the following email from a customer, whom I had spoken with on the phone earlier when she was having trouble with a discount code: “This company is a true old fashion customer service company. They have been helpful and a delight to work with. We highly recommend them and their products.” Her use of the term “old fashioned” stuck with me because I have often used this term to describe the type of customer...

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New E-Commerce Tool Yottled Helps Small Businesses Shift to Online Operations

E-commerce trends emerging from the pandemic From steel buying to online retail, e-commerce has quickly developed into a sophisticated new growth space for business due to the COVID-19 pandemic pushing business operations online. In fact, moving sales mostly online is now essential for many companies to stay in business. So far the trends show every sign of sticking around long term to create lasting change in how the world does...

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Conscious Consumerism: How to Build a Business with Ethics (and Why it Matters)

If you’re building a new business to last, it is extremely important that you focus on your company’s ethics from the very beginning. Why is it so important for entrepreneurs to focus on company ethics and transparency? There is a growing segment of active and informed consumers who vote with their wallet, who will only spend money with businesses whose ethics are in-line with their own. We call these individuals conscious...

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Conscious Consumerism: How to Build a Business with Ethics (and Why it Matters)

If you’re building a new business to last, it is extremely important that you focus on your company’s ethics from the very beginning. Why is it so important for entrepreneurs to focus on company ethics and transparency? There is a growing segment of active and informed consumers who vote with their wallet, who will only spend money with businesses whose ethics are in-line with their own. We call these individuals conscious...

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WJR Business Beat with Jeff Sloan: Impact on Brands Taking Positions on Social Issues (Episode 206)

On this morning’s Business Beat, Jeff discusses results from a recent Piplsay study on the impact of brand activism and social issues. Of those consumers surveyed, 22 percent report that brand actions have impacted both their buying behavior and brand impression. Tune in to the Business Beat to learn more about taking a stand on social issues and how your business can influence real change: “The good news for many entrepreneurs...

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WJR Business Beat with Jeff Sloan: Study Shows Gains in Local Ad Sales for 2021 (Episode 198)

We’ve long been advocating for entrepreneurs to start an online business, and now it’s time to take your advertising online, too! On this morning’s WJR Business Beat, Jeff discusses trends and predictions in local ad sales for 2021. Local businesses are estimated to spend $127 billion on advertising with local media in 2021, and that’s up 7.3% over last year. Listen to the WJR Business Beat, below, to learn where you should...

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WJR Business Beat with Jeff Sloan: Best Ways to Engage Your Customers and Drive More Sales (Episode 190)

On this morning’s WJR Business Beat, Jeff shares results from a recent Digital Consumer Trends Index 2021 conducted by Cheetah Digital in conjunction with Econsultancy study on the incentives that work best to engage customers and drive more sales. Among the study’s findings: Discounts are still the biggest incentive, as well as speed of service, supreme customer service and personalization. Tune in to the WJR Business Beat,...