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How To Improve Your Homepage’s Conversion Rate

The homepage is often the most visited page on a website, which makes it highly important for both new and returning users. Homepages are a company’s chance to make a good first impression on new users and provide everyone who lands on your site with the information they are looking for. If you are exploring opportunities for conversion rate optimization (CRO) on your site, it’s a good idea to start with your homepage. With the...

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User-Generated Content and Machine Learning at Google

Is Google the New Home for Machine Learning on the Web? I recently wrote about a patent from Google describing machine learning to identify opinions in news articles in the post Opinion News Found By Machine Learning at Google The use of machine learning is growing at Google. In this patent, Google may use machine learning to identify other types of content other than just opinion pieces. This new patent tells us about the...

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5 Benefits of Having a Copywriter

If you’ve never worked with a professional copywriter, the role does just that: writes copy. A copywriter specializes in putting the right words together in the right way to be featured in the right places so the right people see them. Their work is often the first impression your business makes on your audience and can be what draws people in.  Enlisting a copywriter can prove invaluable to a business, particularly if you’re...