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Why You Should Stop Using Broad Match

Reading Time: 4 minutesFor The Sake Of Your Account…Stop Using Broad Match! If you are still using Broad Match keywords in your PPC account, STOP!  Have you compared the performance of Broad Match keywords to the other match types in your account lately? This antiquated match type comes with high CPCs and irrelevant traffic – chances are you are overpaying for clicks you don’t want. Let’s Start With Some Background On Match...