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Sustainable Furniture Brand Floyd Raises $15 Million in Series B Funding

Based in Detroit, Floyd is a sustainable furniture startup founded by Alex O’Dell and Kyle Hoff. On Wednesday, April 21, 2021, the company announced it raised a $15 million Series B funding round. The round was led by Walden Ventures with participation from Beringea, La-Z-Boy, 14w and JPMorgan Chase. This brings Floyd’s total funding to $25 million. StartupNation exclusive discounts and savings on Dell products and accessories:...

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How to Use Video Marketing to Boost Your Rewards-Based Crowdfunding Campaign

Showing and telling are both essential elements in any rewards-based crowdfunding campaign. Nevertheless, without the show, you’ll never get to the tell — let alone the sell. Crowdfunding is an excellent way for entrepreneurs to test the concept of their product or service and determine market need (or lack thereof). Rewards-based crowdfunding is a great way to get the upfront capital you need while providing backers with a unique...

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The 4 Essential Tools for Running a Small Business

If hosting events, scheduling appointments or listing digital content is a central activity for your startup, you have more choices than ever when it comes to the tools to use to run your business. But how do you figure out how they all fit together? These days, companies are looking for integrated tools that can manage their business from start to finish and handle operations remotely. Luckily, there are more options than ever before....

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6 Free and Low-Cost Resources to Help You Create and Execute a PR Plan

Developing and executing a public relations (PR) plan is one of the best things you can do for your startup. Public relations is too often left out of business plans, as its purpose is often misunderstood, and business owners don’t truly understand its value. One of the most common reasons that business owners fail to create a PR plan for their business is they believe they need to hire an agency. While hiring a PR professional,...

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What Startup Founders Should Know About NFTs and Intellectual Property Protection

As a startup founder, you might be wondering how you can take advantage of the recent craze surrounding non-fungible tokens (NFTs). Perhaps NFTs can be used to protect your startup’s intellectual property without spending the time and money to secure more formal IP protection. After all, NFTs can be an effective way to enforce a copyright on software without the expenses of litigation or other enforcement actions. While tempting,...

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WJR Business Beat with Jeff Sloan: Study Shows That Small Businesses Are Making Bold Moves to Stay Relevant (Episode 209)

On this morning’s Business Beat, Jeff shares findings from a recent Borrell Associates study, indicating that small businesses are making bold moves to stay relevant and capture market share. One third of local advertisers said they plan to spend more on local advertising in 2021, and 70% will add more types of media that are new and different methods in their marketing mix. Tune in to the Business Beat, below, to hear more results...