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Dear Tech: Let’s Do Better

We all want to believe in something larger than ourselves. We want to believe that our words, deeds and actions can make a difference in the world – what Steve Jobs described as “making a dent in the universe”. But over the last decade, it feels like we have all been knuckling down, focusing on near term data – the next quarter, the month end numbers, the little things that allow us to scrape by week-by-week. I’m not...

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When it Comes to Startups, Storytelling Make the Difference

When we build innovation teams, we always ask for skill diversity – we want hackers, hipsters, hustlers AND humanitarians all working together. It’s a magical combination of skills, perspectives and interests. Often, however, we struggle to find enough marketers and sales people to contribute.  Interestingly, it’s also something we often find in the makeup of early stage startups. Founders will seek out tech and product team...

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Join Us for #CoffeeMornings in #Singapore this Friday

Update: it seems the very first #coffeemornings in #singapore has outgrown itself. We’ll now be at Pickleville, 140 Robinson Road – Level 4. For over 10 years now, we have been hosting a meeting of various strategy, digital, social media, innovation and tech types each Friday morning in Sydney’s Surry Hills. We have seen the rise and transformation of marketing and social media as a niche topic to a mainstream – must-have. We...

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Kindness is the new Transformation

I have always believed that trust is essential to create lasting change. No matter whether you are changing a business process, convincing a customer that your solution is the most useful, or introducing new technology to a large user base, trust is essential. The same applies to those who work in social justice, government and politics. It’s essential to the kind of work I do in marketing and innovation. In fact, I’ve had a long...

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Southern Rail UK Breathes Life Back into Social Media

Topics of conversation have become depressingly heavy across most social media channels. What with Brexit, Trumpmania, Climate Change and a general sense of dystopia pervading Twitter and Facebook, not even the #inspiration hashtag of Instagram can compete. Years ago, when I worked on digital and promotional strategy for McDonald’s, we’d constantly return to the simple premise – what would it take to “surprise and delight”...