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Why White Claw used Instagram to promote return of in-person happy hours

Hard seltzer brand White Claw is using Instagram to run a contest aimed at Gen Z and millennial drinkers to promote the return of in-person socializing after work. The contest — called 134 Happy Hours — was named after the 134 weeks that have passed since March 30, 2020, when lockdown restrictions were widely implemented in the U.S. as the pandemic started — and a way to note the 134 Fridays that were missed. “Instagram is...