mrji

Where to Find ‘The Why’ Behind Your Marketing Performance

Marketers are expected to gather, interpret, and summarize a whole lot of data. The ability to interpret data and turn that data into insightful and actionable analysis is fundamental for marketers at any level. The marketing lifecycle starts with planning and evolves into forecasting, executing, reporting, iterating, forecasting again, executing again, reporting again, iterating again, and on and on and on. I get to see a lot of...