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How to Optimize Your Local SEO for Mobile

The digital marketing world experienced something akin to a seismic shift at the end of 2015. This is when Google confirmed that mobile internet searches officially outpaced desktop searches. And by the end of 2016, figures showed that this trend spiked even more, as 60% of searches came from mobile devices. That trajectory has been skyrocketing ever upward, to the point that advertisers are projected to invest a whopping 65.8 billion...

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Digital Marketing 101: The Basics of Digital Marketing

Advertising has evolved at break-neck speeds. No longer is it limited to radio and television, static billboards or print publications. Keeping in tune with the Internet and the modern digital environment, advertising campaigns of businesses have slowly shifted to methods that are cost-effective and provides an assured increase in turnover and profitability. Most importantly, the latest analytics tools in digital marketing provide...

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5 Ways to Build Links for Local SEO

Small businesses that rely on getting local customers can get a lot of benefits from working on their local SEO. In fact, if you want to attract leads from a certain niche towards your product/service consistently, local SEO is absolutely necessary. More specifically, you’ll need to employ local link building to allow your business to get traffic and help it launch itself on the local map. Links leading to your site matter and they...

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Debunking the Biggest SEO Myths For Once and For All

SEO is not the newest kid on the block; it has been around for years and is still as controversial a topic as it was when it was first introduced. Purists are against it because they claim it is used by marketers to tip the scales of what would be a truly balanced internet, while there are plenty of people who will feed you all the wrong information about trends and practices and put you on the wrong track. Over time, people have come...

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How to Find Link Building Opportunities for Local Businesses

Link building for local businesses requires a different approach than traditional link building. When a business is targeting a particular area or region, driving traffic from the target location will result in more conversions. Traffic from outside of the area the business operates is unlikely to grow the business or generate new customers. Here are 12 ways to help you find local link building opportunities that will not only help...

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Top 7 Reasons SEO Is a Wise Investment for Your Business

Good Search Engine Optimization (SEO) practices can greatly improve your business’ search engine rankings and eventually, lead generation. Assigning the best keywords and anticipating the way customers search for your business are important strategies for online marketing. Similar to traditional marketing techniques, SEO cannot happen haphazardly and requires constant and steady investment of your time. If done properly, SEO...

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21 Local SEO Tips You Shouldn’t Ignore

Local search engine optimization (local SEO) can be a significant factor in helping small businesses improve their visibility on search engines. Google rankings, reviews, and listings in online directories all work to increase a customer’s trust in a business. When a company is providing services to their local community, trust and recognition mean a lot. People conduct local searches to find specific businesses, and around 40% of...