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How to Optimize Your Local SEO for Mobile

The digital marketing world experienced something akin to a seismic shift at the end of 2015. This is when Google confirmed that mobile internet searches officially outpaced desktop searches. And by the end of 2016, figures showed that this trend spiked even more, as 60% of searches came from mobile devices. That trajectory has been skyrocketing ever upward, to the point that advertisers are projected to invest a whopping 65.8 billion...

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Digital Marketing 101: The Basics of Digital Marketing

Advertising has evolved at break-neck speeds. No longer is it limited to radio and television, static billboards or print publications. Keeping in tune with the Internet and the modern digital environment, advertising campaigns of businesses have slowly shifted to methods that are cost-effective and provides an assured increase in turnover and profitability. Most importantly, the latest analytics tools in digital marketing provide...

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Why Google Hates Your Local Business Backlinks

If you own a local business, you’ve had someone try to sell you SEO in the past. There’s a reason. Google has, over the years, brought the world’s information to the fingertips of everyday people. Its’ ranking algorithms have propped up businesses who bring value and contributed to the demise of many local businesses who refuse to keep up. You may have even seen this yourself. Either way, it’s important to understand how...

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5 Ways to Build Links for Local SEO

Small businesses that rely on getting local customers can get a lot of benefits from working on their local SEO. In fact, if you want to attract leads from a certain niche towards your product/service consistently, local SEO is absolutely necessary. More specifically, you’ll need to employ local link building to allow your business to get traffic and help it launch itself on the local map. Links leading to your site matter and they...

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How to Effectively Use Instagram Stories to Market Your Business

Despite getting launched 3 years after Snapchat, the Stories feature has managed to surpass the former in terms of popularity. In just 8 months of launch, Instagram Stories garnered 200 million users which is 40 million more users than Snapchat. With everyone being on Instagram Stories these days, this social media platform is surely riding high. Since the time it was launched, Instagram Stories has proved to be a favorite of many and...

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How to Find Link Building Opportunities for Local Businesses

Link building for local businesses requires a different approach than traditional link building. When a business is targeting a particular area or region, driving traffic from the target location will result in more conversions. Traffic from outside of the area the business operates is unlikely to grow the business or generate new customers. Here are 12 ways to help you find local link building opportunities that will not only help...

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DIY Local SEO Audit For Businesses

In this digital age, almost every business has an online presence. Business owners naturally look to capitalize on this, and generate as many leads as possible. However, it is widely acknowledged that this cannot be done by simply hosting a website for your business. There are certain calculated, proven processes that can help your business get the kind of online traction that you want, and that’s where local SEO comes in. But...

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21 Local SEO Tips You Shouldn’t Ignore

Local search engine optimization (local SEO) can be a significant factor in helping small businesses improve their visibility on search engines. Google rankings, reviews, and listings in online directories all work to increase a customer’s trust in a business. When a company is providing services to their local community, trust and recognition mean a lot. People conduct local searches to find specific businesses, and around 40% of...