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Target Customers Spend an Additional $2,200 a Year When They Become Shareholders

Bumped—the fintech company on a mission to create an ownership economy through fractional stock rewards—released data from their two-year pilot study showing that when Target customers become a shareholder in the brand, they increase their monthly spend 41%. Bumped users who were rewarded in fractional shares of stock for their spending with Target shopped there an average 43 percent more often after becoming owners in the brand....

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BetMGM and Topgolf Announce Integrated Sports Betting and Entertainment Partnership

BetMGM and Topgolf Entertainment Group announced a new partnership centered around an integrated sports betting and entertainment experience. The two companies will collaborate on marketing and promotional offers through the BetMGM platform at select Topgolf venues and within WGT by Topgolf, the leading online golf game which has been part of the Topgolf family since 2016. "We look forward to introducing Topgolf guests to the...

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Darwin’s Natural Pet Products Offers Personalized Subscriptions with Ordergroove

Darwin’s Natural Pet Products, the top provider of all-natural raw pet food, has implemented Ordergroove’s platform to advance the company’s subscription program. Through a high-quality, personalized subscriber experience, Darwin’s furthers its mission to deliver nutritious and raw pet food meals directly to consumers’ homes. Launched in Sept. 2020, the Ordergroove implementation involved the migration of all active...

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U.S. Bank Launches New Approach to Build Wealth for Diverse Communities

U.S. Bank announced today details of its U.S. Bank Access Commitment, a long-term approach bringing the strengths of U.S. Bancorp Community Development Corporation (USBCDC), corporate social responsibility and its business lines, to help build wealth while redefining how the bank serves diverse communities and provides more opportunities for diverse employees. Access Commitment will focus on three primary areas: supporting businesses...

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J.D. Power Launches Real-Time Auto Insurance Customer Loyalty Tracking Capability

The last decade of aggressive advertising, steadily rising premiums and expansion of direct-to-consumer offerings has eroded auto insurance customer loyalty. According to recent data from J.D. Power, 77% of auto insurance customers say they are either actively shopping for a new carrier or have experienced an adverse event that triggered shopping activity. Against this backdrop of rapid-fire swings in customer sentiment, J.D. Power...

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Fraud Prevention is Key for Loyalty Programs’ Success

When it comes to customer loyalty, Daniel Shkedi says that brands often sign on to a “social contract” when it comes to protecting the data they collect and store from its customers. “Customers say ‘We will give you our business, as long as you create a sense of trust and protect our personal data and our accounts,” says Shkedi, the Senior Product Marketing Manager for Forter, which offers a fraud prevention platform used by...

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Loyalty360 Reads: February 17 | Pizza Hut Speeds to a More Future-Ready Chain; Ahold Delhaize Sets A

Pizza Hut Speeds to a More Future-Ready Restaurant Chain QSRMagazine.com says that Pizza Hut’s mission to right-size its footprint may have begun years before the pandemic arrived, but COVID-19 undoubtedly quickened the initiative. The chain closed 2019 with 18,703 stores globally. In 2020, Pizza Hut shed 1,745 restaurants, or 9 percent of the year-ago figure, including 573 closures in Q1 and Q2 combined, and 1,172 total in Q3 and...

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Chipotle Builds Virtual Community For Its Remote Workplace

Chipotle Mexican Grill announced it has enhanced its remote employee learning and personal development offerings to include Udemy for Business, an online, on-demand educational platform. All full-time Restaurant Support Center employees, Executive Team Directors, Team Directors, and Field Leaders have access to Udemy for Business, which offers more than 5,500 top-rated, engaging courses on a variety of topics, including tech, business...

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Church's Chicken Succeeds From Full-Scale Digital Transformation

It has been nearly two years since Church's Chicken first embarked on a digital transformation focused on reaching new guests with digital media and creating loyalty with engaging experiences at every interaction. In that time frame, digital has been a key driver of the brand's positive sales and growth, with 2020 turning in impressive results from this key focus area. The popular QSR chicken brand saw a 540% increase in Order Ahead...

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Sonesta Growth Continues With Addition Of 88 Hotels To Portfolio

Sonesta International Hotels Corporation is once again announcing historic growth with the addition of 88 hotels to its global portfolio of destinations, adding to the company's recent expansion which has seen a 350% increase in hotels over the last six months. As of today, an additional 78 hotels have been reflagged to Sonesta. The remaining 10 hotels will transition to Sonesta before the end of March. The additional 88 hotels fall...