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Building the SQLSaturday Orlando Marketing Plan–Part 5

More notes, many from a chat with Kendal. We wish we could see the open rate on email and an easy way to do A/B testing. The emailer in the site (mine, or a derivative maybe) was just built to send a lot of email, no bells and whistles. Would the open rate help? Don’t know. We don’t do much or have a solid plan for tracking referrals, it’s just a text box. We need to pull that from last year and see what we get. The hard part...

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Building the SQLSaturday Orlando Marketing Plan–Part 4

I spent some more time last night thinking about the event and marketing it. Biased I am, but I think the event has a great value proposition and doesn’t require “selling” except to first timers (seminars are different). We seem to do pretty well at getting first timers to attend, so it worth extra effort to target them? Finding them is hard (and we may not that they have “found” us), so what they see in the message and/or...

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Building the SQLSaturday Orlando Marketing Plan–Part 2

Our attendance number for last year was 285, so we’re going to aim for increasing that by 20% to 342. Our registration count was 343, so we’ll need to increase that by at least 20% as well to get the corresponding gain in attendees – I’m going to round that up and say that our core metric is to get 500 people to register. That’s the number we can measure as we go – attendees, well, that depends on our messaging and the...

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Notes from SQLSaturday #232 in Orlando

Our seventh annual SQLSaturday here in Orlando went well. To the casual observer it might appear to happen without effort, if only that were truly the case! Kudos to Shawn and Karla for a great job of leading the event and we couldn’t have done it without the help of volunteers either. Now, on to some notes: Speaker party was hosted by Karla and Rodney Landrum at their home. Worked out well. Parking was a challenge but the...