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7 Small Business Owners Who Became Instagram Famous

In the landscape of modern marketing, social media isn’t really optional anymore. Even small businesses and startups need to put serious focus on how to best connect with their audience and spread brand awareness through these digital channels. Instagram is one of the most popular social platforms available, and its influence and impact continue to grow rapidly. Research consistently shows that in a world of information overload,...

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Why Small Business Owners Should Forget Facebook

Facebook is one of the most important digital features of the average person’s daily life—and businesses have taken note. Reports show that over 60 million businesses have Facebook pages. It makes sense at first. Marketing 101 would tell you that in order for your business to succeed, people need to know about it, and Facebook … they’ve got people. They also have tools to help you reach those people. There are essentially two...