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Being an effective marketing leader with Mark Evans, Direct Line Group

Today’s ClickZ Digital Marketing podcast hosted by Tim Flagg welcomes Mark Evans, Managing Director Marketing and Digital at Direct Line Group. They talk about what it takes to be a modern marketing leader, Sprintathons, audience insights, advertising effectiveness, transparency, and why curious marketers love a good challenge. Mark draws on years of his professional expertise from Petco and Mars, love of running for a cause, and...

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How technology is changing the role of the CMO in 2021

30-second summary: With more technology available than ever before, CMOs must bridge the gap between marketing and tech to forge connections with customers and reap success for their brands 44 percentage of B2B marketers say that digital fatigue is one of their biggest challenges of 2021 providing a challenge for many CMO’s trying to find ways to work with their teams to overcome the warp speed of digitization The COVID-19 pandemic...

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How will technology transform the fragile client/agency ecosystem?

30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle The cost of complexity, the need for more effective resource management and shared accountability is requiring a reengineering of obsolete operational processes The agency world is restructuring, reinventing itself to provide more effective, agile, responsible capabilities that...