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    marketingtechblog.com marketingtechblog.com

    A collection of 3,369 posts


    marketingtechblog.com marketingtechblog.com 2023-02-01 09:15

    What Is An SPF Record? How Does the Sender Policy Framework Work To Stop Phishing Emails?

    The details and explanation of how an SPF record works are detailed below the...

    Douglas Karr
    D Douglas Karr
    3 min read
    marketingtechblog.com marketingtechblog.com 2023-02-01 04:00

    How To Justify Hiring A Digital Marketing Agency

    This week I was reading a post from a digital marketing agency on why you...

    Douglas Karr
    D Douglas Karr
    3 min read
    marketingtechblog.com marketingtechblog.com 2023-02-01 03:32

    How To Perform A Skills Gap Analysis For Your Digital Marketing Agency

    As your business grows, so will the skills you need to implement your business...

    Tom Siani
    T Tom Siani
    4 min read
    VideoPeel: Request, Capture, and Share Your Customer Video Testimonials Easily
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    marketingtechblog.com marketingtechblog.com 2023-02-01 03:03

    VideoPeel: Request, Capture, and Share Your Customer Video Testimonials Easily

    A critical stage in every buyer’s journey is researching the business, the product, or the services offered to validate the business. Trust may be even more critical than other factors like price and refund policies...

    Douglas Karr
    D Douglas Karr
    2 min read
    What Are The Six Stages Of The Account-Based Marketing (ABM) Sales Funnel?
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    marketingtechblog.com marketingtechblog.com 2023-01-31 04:50

    What Are The Six Stages Of The Account-Based Marketing (ABM) Sales Funnel?

    Terminus has produced this detailed infographic that defines the stages of the ABM sales funnel as well as what to measure in order to optimize each stage’s success. If you’re new to ABM, we’ve written about what...

    Douglas Karr
    D Douglas Karr
    5 min read
    5 Tools That Will Improve Your Results from Blogging
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    marketingtechblog.com marketingtechblog.com 2023-01-30 03:05

    5 Tools That Will Improve Your Results from Blogging

    A blog can be a great source of traffic to your website, but creating blog posts is time-consuming, and we don’t always get the results we want. When you blog, you want to ensure you get maximum value from it. In...

    Ian Cleary
    I Ian Cleary
    4 min read
    Pabbly Plus: Form Creation, Email Marketing, Payments, And Workflow Automation In One Bundle
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    marketingtechblog.com marketingtechblog.com 2023-01-28 01:49

    Pabbly Plus: Form Creation, Email Marketing, Payments, And Workflow Automation In One Bundle

    With so many companies forced to reduce marketing headcount and looking for ways to automate data processes as well as reduce technology expenses, bundles like Pabbly are worth evaluating. While there are many...

    Douglas Karr
    D Douglas Karr
    2 min read
    GrowSurf: Effortlessly Launch A Fully Automated Referral Marketing Program
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    marketingtechblog.com marketingtechblog.com 2023-01-27 09:20

    GrowSurf: Effortlessly Launch A Fully Automated Referral Marketing Program

    No matter how much sales, marketing, and advertising we do, our primary lead generation source continues to be our own customers. Sometimes it’s a peer that’s moved on to a new company and brings us along, other...

    Douglas Karr
    D Douglas Karr
    3 min read
    Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement
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    marketingtechblog.com marketingtechblog.com 2023-01-25 23:32

    Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement

    Congested inboxes and tighter filtering algorithms make it more difficult to attract the attention of your email recipients. Everest is the email deliverability platform developed by Validity that merged their...

    Douglas Karr
    D Douglas Karr
    2 min read
    Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement
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    marketingtechblog.com marketingtechblog.com 2023-01-25 23:32

    Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement

    Congested inboxes and tighter filtering algorithms make it more difficult to attract the attention of your email recipients. Everest is the email deliverability platform developed by Validity that merged their...

    Douglas Karr
    D Douglas Karr
    2 min read
    VideoScribe: An Easy-To-Use, Drag & Drop Animated GIF and Video Maker Platform
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    marketingtechblog.com marketingtechblog.com 2023-01-25 05:28

    VideoScribe: An Easy-To-Use, Drag & Drop Animated GIF and Video Maker Platform

    Create eye-catching promo videos, email assets, and social posts to increase engagement, and customer loyalty. VideoScribe’s video animation software helps brands create memorable visual moments from their...

    Douglas Karr
    D Douglas Karr
    1 min read
    Campaigner: Advanced Email and SMS Automation and Workflows In One Affordable Marketing Platform
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    marketingtechblog.com marketingtechblog.com 2023-01-25 04:50

    Campaigner: Advanced Email and SMS Automation and Workflows In One Affordable Marketing Platform

    Campaigner was founded in 1999 when the internet and email were just beginning to reach the masses. Since then, Campaigner has remained at the forefront of email, now combining mobile SMS marketing into its automation...

    Douglas Karr
    D Douglas Karr
    4 min read
    Sitechecker: An SEO Platform With A Personalized Checklist On How To Optimize Your Website
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    marketingtechblog.com marketingtechblog.com 2023-01-24 06:23

    Sitechecker: An SEO Platform With A Personalized Checklist On How To Optimize Your Website

    One area of expertise I pride myself on is my ability to assist our clients in growing their businesses through organic search engine traffic. I’m a huge proponent of SEO for a few reasons: Intent – search engine...

    Douglas Karr
    D Douglas Karr
    4 min read
    EDM Lead Network: Lead Generation for Insurance, Financial, and Home Service Professionals
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    marketingtechblog.com marketingtechblog.com 2023-01-24 05:15

    EDM Lead Network: Lead Generation for Insurance, Financial, and Home Service Professionals

    Lead generation (LeadGen) strategies have significantly evolved over the past few years. While many people tout the secret to sales, the truth is that there is no one-size-fits-all solution that will allow businesses...

    Douglas Karr
    D Douglas Karr
    4 min read
    BrightLocal: Why You Need to Build Citations and Collect Reviews for Local SEO
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    marketingtechblog.com marketingtechblog.com 2023-01-22 02:46

    BrightLocal: Why You Need to Build Citations and Collect Reviews for Local SEO

    When you segment a search engine results page (SERP) for the search of a local business, it’s separated into three different types of entries… local advertisements, the map pack, and organic search results. If your...

    Douglas Karr
    D Douglas Karr
    4 min read
    ClickUp: Marketing Project Management That’s Integrated With Your Martech Stack
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    marketingtechblog.com marketingtechblog.com 2023-01-21 00:01

    ClickUp: Marketing Project Management That’s Integrated With Your Martech Stack

    One of the unique things about our digital transformation firm is that we’re vendor agnostic regarding the tools and implementations we are doing for clients. One area where this comes in handy is project management....

    Douglas Karr
    D Douglas Karr
    2 min read
    Unmasking The Secrets Of A Data-Based PPC-SEO Merger
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    marketingtechblog.com marketingtechblog.com 2023-01-20 08:47

    Unmasking The Secrets Of A Data-Based PPC-SEO Merger

    Merging pay-per-click (PPC) advertising and search engine optimization (SEO) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps. That’s why even seasoned...

    Douglas Karr
    D Douglas Karr
    4 min read
    Custom CMS Development: 4 Content Management Trends To Consider 
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    marketingtechblog.com marketingtechblog.com 2023-01-19 07:23

    Custom CMS Development: 4 Content Management Trends To Consider 

    As an enterprise grows, the volume of produced content also grows, requiring new technology tools to help handle the increasing business complexity. However, Only 25% of enterprises have the right technology for...

    Roman Davydov
    R Roman Davydov
    4 min read
    Top 3 Must-Haves for Your Digital Marketing in 2023
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    marketingtechblog.com marketingtechblog.com 2023-01-19 04:11

    Top 3 Must-Haves for Your Digital Marketing in 2023

    The beginning of a new year always prompts conversations among digital marketers about the next big trend and what trends will be left behind. The digital landscape changes all the time, not just in January, and...

    Danny Shepherd
    D Danny Shepherd
    3 min read
    What is Netnography? How Is It Being Used In Sales and Marketing?
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    marketingtechblog.com marketingtechblog.com 2023-01-19 00:22

    What is Netnography? How Is It Being Used In Sales and Marketing?

    You’ve all heard my thoughts on buyer personas, and the virtual ink is barely dry on that blog post, and I’ve already found a new and much better way of creating buyer personas. Netnography has emerged as a much...

    Douglas Karr
    D Douglas Karr
    4 min read
    Fathom: Transcribe, Summarize, and Highlight Key Notes And Action Items From Your Zoom Meetings
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    marketingtechblog.com marketingtechblog.com 2023-01-18 01:30

    Fathom: Transcribe, Summarize, and Highlight Key Notes And Action Items From Your Zoom Meetings

    Despite Highbridge being a Google Workspace client, not all of our clients want us to utilize Google Meet for our meetings. As a result, like most of our industry, we’ve turned to Zoom to be our tool of choice for...

    Douglas Karr
    D Douglas Karr
    2 min read
    Check Your Sending IP Address To See If You’re Blacklisted For Email On Major DNSBL Servers
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    marketingtechblog.com marketingtechblog.com 2023-01-17 03:36

    Check Your Sending IP Address To See If You’re Blacklisted For Email On Major DNSBL Servers

    If you’re concerned that your email is not getting to your subscriber’s inbox, there’s a chance that the IP address you’re sending from has been blacklisted. You can enter the IP Address that you’re sending...

    Douglas Karr
    D Douglas Karr
    2 min read
    WordPress: Find and Replace All Permalinks In Your Database using Regular Expressions (Example: /YYYY/MM/DD)
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    marketingtechblog.com marketingtechblog.com 2023-01-14 04:04

    WordPress: Find and Replace All Permalinks In Your Database using Regular Expressions (Example: /YYYY/MM/DD)

    With any site that spans over a decade, it’s not uncommon that there are many changes made to the permalink structure. In the early days of WordPress, it wasn’t uncommon for the permalink structure for a blog post...

    Douglas Karr
    D Douglas Karr
    4 min read
    Prowly: An Easy and Affordable PR and Media Relations Platform (PRM) For Any Size Team
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    marketingtechblog.com marketingtechblog.com 2023-01-13 23:35

    Prowly: An Easy and Affordable PR and Media Relations Platform (PRM) For Any Size Team

    If you’re a business with a public relations (PR) team, a freelance public relations professional, or a public relations firm, finding a comprehensive Public Relations Management (PRM) platform is an absolute must....

    Douglas Karr
    D Douglas Karr
    2 min read
    What Are The Most Common Key Performance Indicators (KPIs) in Digital Marketing?
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    marketingtechblog.com marketingtechblog.com 2023-01-13 03:02

    What Are The Most Common Key Performance Indicators (KPIs) in Digital Marketing?

    As sailors navigated the globe centuries ago, they would frequently pull out their sextant to determine the location, direction, and speed of their ship with respect to the sun, the stars, or the moon. They’d...

    Douglas Karr
    D Douglas Karr
    4 min read
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